如何找到第一页CPC？ [英] How do I find the first page CPC?

问题描述

如何找到登录首页所需的每次点击费用？这是通过关键字效果报告从Google获取的方式：

How do I find the CPC required to get on the first page? This is how to get it from Google, via a keyword performance report:

https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-报告＃firstpagecpc

https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report#firstpagecpc

Bing中的等效报告没有该列。

The equivalent report in Bing doesn't have that column.

https://msdn.microsoft.com/en-us /library/bing-ads-reporting-keywordperformancereportcolumn.aspx

https://msdn.microsoft.com/en-us/library/bing-ads-reporting-keywordperformancereportcolumn.aspx

推荐答案

你好。

这些建议不适用于Reporting服务。要获得可能
的一个或多个关键字的最低建议出价，导致广告出现在搜索结果中的目标位置，请调用  GetEstimatedBidByKeywords  或  GetEstimatedBidByKeywordIds  操作。
您可以根据建议的出价确定关键字可能产生的点击次数，平均每次点击费用（CPC）和展示次数，以确定该位置的着陆成本是否值得它可能的流量生成。
这两项操作之间的区别在于  GetEstimatedBidByKeywords  因素
关键字在所有关键字中的表现如何指定发布商所在国家/地区的广告客户，而 GetEstimatedBidByKeywordIds  因素
在广告组中执行的关键字。有关详细信息，请参阅

研究报价和预算机会。

These suggestions are not available with the Reporting service. To get the minimum suggested bid value of one or more keywords that could result in an ad appearing in the targeted position in the search results, call the GetEstimatedBidByKeywords or GetEstimatedBidByKeywordIds operation. You can use the estimates of clicks, average cost per click (CPC), and impressions that the keywords could generate based on the suggested bid price to determine whether the cost of landing in that position is worth the possible traffic it could generate. The difference between the two operations is that GetEstimatedBidByKeywords factors in how well the keyword performed among all advertisers in the specified publisher countries, while GetEstimatedBidByKeywordIds factors in how well the keyword performed in the ad group. For more information, please see Researching Bid and Budget Opportunities.

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