"花" KeywordPerformance报告中的列包含附加链接？ [英] "Spend" column in KeywordPerformance report includes Sitelinks?

问题描述

KeywordPerformance Report中的Spend列是否包含标题和附加链接的支出？

Does the Spend column in the KeywordPerformance Report include the spend for headlines AND sitelinks?

到目前为止，我们一直在使用KeywordPerformance报告，KeywordPerformance参考说明其支出列"包含指定时间段内广告支出总额"，但这似乎有点模糊。

We've been using the KeywordPerformance report up till now, and the KeywordPerformance reference says that its Spend column "contains the total spend on the ad for the specified time period," but that seems kind of vague.

我一直在尝试从AdExtensionByKeyword报告中获取附加链接数据，而且有些广告只在单击了附加链接，但KP报告列出了相同的确切支出。 （我忽略了广告标题点击/在AEBK中的支出。）

I've been trying to get sitelinks data from the AdExtensionByKeyword report, and there are some ads where only the sitelink was clicked, but the KP report listed that same exact spend. (I'm disregarding Ad headline clicks/spend in AEBK.)

基本上，如果我们还使用KeywordPerformance支出，我可以忽略AdExtensionByKeyword中的支出列吗？

Basically, can I disregard the Spend column in AdExtensionByKeyword if we're also using the KeywordPerformance Spend?

推荐答案

您好。

关键字支出效果报告应为总支出对于指定的广告组，广告系列或帐户，无论点击广告扩展程序的类型或组件如何。这是否回答你的问题？

The Spend for Keyword performance report should be total spend for the specified ad group, campaign, or account regardless of which type or component of ad extension was clicked. Does that answer your question?

问候，

Eric

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