要OpenID还是不给OpenID?这值得么? [英] To OpenID or not to OpenID? Is it worth it?

问题描述

OpenID可以改善用户体验吗?

Does OpenID improve the user experience?

修改

不会减损其他评论，但是我在下面得到了一个很好的答复，该答复以一种合理的底线方式概述了OpenID的3个优点.我还听到其他评论的耳语，说您可以通过OpenID(名称?电子邮件?什么?)访问用户的一些详细信息，并且使用它甚至可以通过不需要收集来简化注册过程.尽可能多的信息.

Not to detract from the other comments, but I got one really good reply below that outlined 3 advantages of OpenID in a rational bottom line kind of way. I've also heard some whisperings in other comments that you can get access to some details on the user through OpenID (name? email? what?) and that using that it might even be able to simplify the registration process by not needing to gather as much information.

结帐过程中绝对需要收集的东西:

Things that definitely need to be gathered in a checkout process:

• 全名
• 电子邮件

(我很确定自己必须要这些)

(I'm pretty sure I'll have to ask for these myself)

• 账单地址
• 送货地址
• 信用卡信息

从营销的角度来看，可能还有其他一些有趣的事情，但是我不会要求用户在结帐过程中手动输入并非绝对必要的任何内容.那么在这方面有什么可能呢?

There may be a few other things that are interesting from a marketing point of view, but I wouldn't ask the user to manually enter anything not absolutely required during the checkout process. So what's possible in this regard?

/编辑

(您可能已经注意到stackoverflow使用OpenID)

(You may have noticed stackoverflow uses OpenID)

在我看来，用户只需简单地以必须要通过的注册表格形式输入用户名和密码，便会更加轻松快捷.我的意思是您也不会避免使用OpenID输入用户名和密码.但是，您可以避免选择OpenID提供程序以及从外部站点往返的麻烦.

It seems to me it is easier and faster for the user to simply enter a username and password in a signup form they have to go through anyway. I mean you don't avoid entering a username and password either with OpenID. But you avoid the confusion of choosing a OpenID provider, and the trip out to and back from and external site.

随着Microsoft将Live ID设置为OpenID提供者(更多信息)，为Google，Yahoo和其他公司提供的帐户增加了几亿个额外的帐户，这个问题比以往任何时候都重要.

With Microsoft making Live ID an OpenID provider (More Info), bringing on several hundred million additional accounts to those provided by Google, Yahoo, and others, this question is more important than ever.

我必须要求新客户在结帐过程中进行注册，绝对至关重要的是，体验要尽可能轻松，顺畅，每增加一点点辛苦就会转化为销售损失.一天结束时，没有怪胎因素超过冷现金:)

I have to require new customers to sign up during the checkout process, and it is absolutely critical that the experience be as easy and smooth as possible, every little bit harder it becomes translates into lost sales. No geek factor outweighs cold hard cash at the end of the day :)

OpenID似乎是一个好主意，但是实现的价值值得怀疑. OpenID的优点是什么?在上述情况下，它真的值得吗?

OpenID seems like a nice idea, but the implementation is of questionable value. What are the advantages of OpenID and is it really worth it in my scenario described above?

推荐答案

我尊重您出于商业原因使用OpenID的需求，而不是出于技术怪异的原因.所以这里是:

I respect your need for a business reason to use OpenID rather than a tech-geeky reason. So here it is:

原因1

OpenID比用户名+密码更容易. 哦，不，"我现在听到的答复是:"OpenID对用户而言令人困惑和恐惧.他们将逃之away."这就是为什么您不要告诉用户它是OpenID 的原因.只需提供Yahoo和Google按钮，然后说使用您已有的帐户"或类似的方法即可.用户会爱你.在下面，您正在使用OpenID，但不要做广告，甚至可能不提供OpenID文本字段，直到OpenID成为主流为止.

OpenID is way easier than username+password. "Oh no", I hear the responses now, "OpenID is confusing and scary for users. They'll run away." That's why you don't tell the user it's OpenID. Just offer Yahoo and Google buttons and say "use an account you already have" or something to that effect. Users will love you. Underneath you're using OpenID, but don't advertise the fact, and perhaps don't even offer an OpenID text field, until OpenID becomes more mainstream.

绝大多数用户已经登录Yahoo或Google，因此单击此处以使用您的Google/Yahoo帐户登录"按钮将意味着它对您的客户来说更快，更容易->更多销售.

A strong majority of users are already logged into Yahoo or Google, so "Click here to log in using your Google/Yahoo account" buttons will mean it's faster and easier for your customers -> more sales.

原因#2

为您的客户执行此操作，即使他们不要求提供OpenID. OpenID比用户名+密码更安全，因为您的客户不会在您的网站上重复使用与其所有其他网站相同的用户名+密码.在网站上重用用户名和密码的安全性很差，但这就是用户的工作.使用OpenID(不告诉他们)让他们重新使用其现有的[在此处选择主要操作的小的列表]帐户可以减轻这种情况，并为用户提供更多的安全性.如果您的网站被黑客入侵，其凭据将不会被窃取.而且，如果您的客户拥有其他帐户的其他网站被黑，那么您的客户帐户很有可能不会受到损害.

Do it for your customers, even if they're not asking for OpenID. OpenID is more secure than username+password, since your customers won't be reusing the same username+password on your site as all their other sites. It's bad security to reuse username+password across web sites, but that's what users do. Using OpenID (without telling them) to get them to reuse their existing [pick your small list of major OPs here] accounts will mitigate this and give your users added security. If your site is hacked, their credentials won't be stolen. And if other sites your customers have accounts with are hacked, there's a good chance your customers account with you won't be compromised.

原因#3

更少的支持电话和网页来支持忘记密码的用户.

Fewer support calls and web pages to support users who forgot their passwords.

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