如何进行合法的电子邮件活动 [英] How to conduct legitimate email campaigns
问题描述
我们正在研究一个项目，该项目要求我们允许用户注册以接收某些事件的电子邮件通知.根据任何一项事件，可能会有成千上万的电子邮件.
We are working on a project that requires us to allow users to register to receive email notifications of certain events. There will potentially be tens or hundreds of thousands of email messages based on any one event.
我知道每天都会在网络上完成此操作，但是我不知道如何管理电子邮件活动，以便当单个邮件提供商识别到大量邮件时，发件人不会被列入垃圾邮件发送者黑名单.一个消息来源-我特别关注那些知名的邮件提供商，例如Yahoo，MSN，AOL等，它们很可能会收到我们发送的大量邮件.
I know that this is done every day all over the web, but what I don't know is how email campaigns are managed such that the sender is not blacklisted as a spammer when a single mail provider recognizes large numbers of messages from a single source -- I'm especially concerned with high profile mail providers like Yahoo, MSN, AOL, etc. who will likely receive the bulk of the messages that we send.
是否使用一种标准方法来进行用户自愿注册的合法电子邮件活动?
Is there a standard methodology that is employed in order to conduct legitimate email campaigns that users have voluntarily registered for?
推荐答案
四个步骤将显着增加您的机会:
Four steps that will significantly increase your chances:
- 确保您的外发邮件服务器正在使用行为良好的软件(建议使用后缀).行为不当的邮件软件可能会通过使服务器拒绝您的操作而给您带来麻烦.
- 确保服务器的正向和反向DNS匹配.许多邮件服务器会拒绝来自其他未正确配置的服务器的邮件.
- 为您的域设置SPF记录并对其进行测试.
- 为您的域设置域密钥，这可能有点复杂.
- 注册ISP反馈循环-(例如 Yahoo's )
- Make sure that your outgoing mail server is using well-behaved software (I suggest postfix). Ill-behaved mail software can cause problems for you by doing things that make servers reject you.
- Make sure that your server's forward- and reverse-DNS match. Many mail servers will reject mail from other servers which are not properly configured.
- Set up SPF records for your domain and test them.
- Set up DomainKeys for your domain, which can be a little complex.
- Sign up for ISP feedback loops – (e.g. Yahoo's)
推出我们的一个网站时，我们的邮件服务器受到Yahoo!的限制.由于我们发送的电子邮件数量众多-所有这些都是注册通知.我们吸引了太多新用户，以至于他们限制了我们的服务器.我们通过将该服务器的邮件队列刷新到另一台服务器来解决此问题.在限制了三台服务器后，我们设法将剩下的邮件发送出去了，自那以后一切都很好.
When rolling out one of our websites, our mail server was throttled by Yahoo! because of the volume of e-mail we were sending – all of which was sign-up notifications. We were getting so many new users that they throttled our server. We got around that by flushing that server's mail queue to another server. After three servers got throttled, we managed to get the rest of our mail delivered, and we've been fine since.
您可能还希望考虑使用第三方服务，例如 CertifiedEmail ，该服务可能要花钱，但会也可以确保更高的交货率.
You may also wish to consider a third-party service, like CertifiedEmail, which may cost money but which may also ensure a higher rate of delivery.
最后，通过系统发送测试消息，以测试所有免费Webmail服务，可以找到的每个ISP和可以使用的每个邮件客户端上的帐户.只有完成上述所有操作之后，您才应该考虑发送邮件.
Finally, send test messages through your system to test accounts on all free webmail services, every ISP you can find, and every mail client you can get your hands on. Only after you've done all of the above should you even consider sending out mail.
一旦您准备好出发，我建议从一小部分订户开始，然后再移至完整列表.最好在问题很小的时候发现问题.
Once you're ready to go, I suggest starting with a small group of subscribers and then moving up to the full list later. Better to find problems while they're small.
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