在Android上使用Firebase Analytics和UTM进行转化跟踪 [英] Conversion Tracking with Firebase Analytics and UTM on Android

问题描述

我需要使用Firebase分析在Android应用上实施转化跟踪.

I need to implement conversion tracking on my android app using firebase analytics.

为此，我将一些UTM参数添加到我的链接中，这些链接将在我的android应用程序上打开一个屏幕(使用深度链接)，然后我认为我需要将这些参数发送到Firebase.

In order to do that I will add some UTM parameters to my links, and that links will open a screen on my android app (using deep linking) and then I think I will need to send those parameters to Firebase.

我想知道什么是正确/常用的方法?在打开应用程序时是否应该解析URL，保存UTM参数并在以后发生转换时将其发送?

What I want to know is what is the right/common approach to do this? Should I parse the URL on opening the app, save the UTM parameters and send them later when a conversion occurs?

我如何将它们发送到Firebase?使用额外的参数或用户属性?

How shold I send them to Firebase? Using an extra parameter or user properties?

如果一年后发生转换，是否也可以将UTM参数发送到Firebase?

If a conversion occur after an year, does it make sense to send the UTM parameters to firebase as well?

推荐答案

Firebase Analytics自动提取带有utm_ *参数的URL并记录营销活动事件.发生转化事件时，它们还将自动归因于正确的广告系列事件，因此您不必解析URL.

Firebase Analytics automatically extracts those URLs with utm_* params and logs campaign events. When a conversion event occurs, they will also automatically attribute to the correct campaign events, so you don't have to parse the URL.

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