从与 firebase 分析相关的 bigquery 获取人口统计信息 [英] Get demographic information from bigquery connected with firebase analytics

问题描述

我将 Firebase Analytics 数据导出到 BigQuery，但在人口统计查询方面遇到了一些问题.

I export Firebase Analytics data to BigQuery and I have some problems with demographics queries.

我想查询有关性别或年龄的信息，但在BigQuery 导出架构 或 事件和参数详情.

I want to do queries about gender or age but I don't found this information in BigQuery Export schema or Event and parameter details.

有人知道我该怎么做吗?

Someone know how I can do this?

提前致谢！

推荐答案

用户属性是您定义的属性，用于描述用户群的各个部分，例如语言偏好或地理位置.

User properties are attributes you define to describe segments of your userbase, such as language preference or geographic location.

Analytics 会自动记录一些用户属性；您无需添加任何代码即可启用它们.如果您的应用需要收集额外数据，您可以在应用中设置最多 25 个不同的 Analytics 用户属性.在此处

Analytics automatically logs some user properties; you don't need to add any code to enable them. If your app needs to collect additional data, you can set up to 25 different Analytics User Properties in your app. See more details here

注意:仅当您的应用链接到广告支持框架时，才会自动收集年龄、性别和兴趣属性.链接到此框架还会自动收集广告标识符 (IDFA).

Note: Age, Gender, and Interests properties are automatically collected only if your app links to the Ad Support framework. Linking to this framework also automatically collects the Advertising Identifier (IDFA).

Firebase Analytics 中的人口统计和兴趣数据:

Demographics and interests data in Firebase Analytics:

Firebase Analytics 从以下来源:

Firebase Analytics collects demographics and interests data from the following sources:

• Android 广告 ID.仅适用于应用活动.当您在 Android 应用中使用 Firebase Analytics 跟踪代码时，FirebaseAnalytics 根据包含的 ID 生成标识符与用户应用相关的人口统计和兴趣信息活动.
• iOS 广告商标识符 (IDFA).仅适用于应用活动.当您在 iOS 应用中使用 Firebase Analytics 跟踪代码时为了收集 IDFA，Firebase Analytics 生成一个基于标识符在 IDFA 上，包括人口统计和兴趣信息与用户的应用活动相关联.

当设备广告 ID 不存在时，Firebase Analytics无法收集人口统计和兴趣信息.最后，人口统计和兴趣数据可能仅适用于您的用户，并且可能不代表您的整体构成交通.

When the Device Advertising ID is not present, Firebase Analytics cannot collect demographics and interests information. Consequently, demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic.

此外，出于隐私原因，Firebase Analytics 人口统计报告似乎设置了阈值.一旦您有足够的数据——每个年龄/性别组至少有 10 个用户——将显示该组的数据.

Also, looks like Firebase Analytics demographic reports is thresholded for privacy reasons. Once you have enough data -- at least 10 users per age/gender bracket -- data for that bracket will be shown.

更新

年龄、性别和兴趣是 Google 拥有的专有数据，不会导出到 BigQuery.

Age, Gender and Interests are proprietary Google-owned data which are not exported to BigQuery.

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