Google DFP广告在电子邮件中的行为奇怪 [英] Google DFP ads in email behaving strangely

问题描述

我正在尝试通过电子邮件提供DFP广告管理系统广告。我遵循此处的指南。

• 我有一个广告单元仅用于电子邮件


• 我有一个订单项定位到该广告单位只有图像广告素材


• 订单项没有任何定位限制或任何类似的

该广告至少会在电子邮件中显示。我看到的奇怪的是，在第一次点击后，再次点击广告通常会使我进入一个空白页，而不是广告素材的点击后页面。另外，当我重新打开消息时，偶尔也不会加载图像。电子邮件中的代码如下所示：

 < a href =https://pubads.g.doubleclick.net ？/ gampad /跳IU = / {my_pub_id} / 300x250_email&放大器;放大器; SZ = 300x250的&放大器;放大器; C = {缓存无效}&放大器;放大器;瓦= 1\" > 
< img src =https://pubads.g.doubleclick.net/gampad/ad?iu=/{my_pub_id}/300x250_email&amp;sz=300x250&amp;c={cachebuster}& amp =瓦片= 1/> 
< / a> 
  

解决方案

我们已经解决了这个问题，标准标签使用co = option;向标签添加co = 1。

 < a href =https://pubads.g.doubleclick.net/ gampad /跳共= 1&安培; IU = / {my_pub_id} / 300x250_email&放大器;放大器; SZ = 300x250的&放大器;放大器; C = {缓存无效}&放大器;放大器;瓦= 1\" > 
< img src =https://pubads.g.doubleclick.net/gampad/ad?co=1&iu=/ {my_pub_id} / 300x250_email& amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; cacheBuster}& amp; amp; tile = 1/> 
< / a> 
  

这个创建的唯一问题（对我们来说）是我们无法提供第三方标签，甚至可以使用标准标签直接解析为.gifs。

I am trying out serving DFP ads in email. I'm following the guidelines here.

• I have an ad unit set up just for email
• I have a line item targeting that ad unit with just an image creative
• The line item doesn't have any targeting restrictions or anything like that

The ad will show up in the email, at least the first time. The strange thing that I'm seeing is, after the first click, clicking on the ad again will often bring me to a blank page rather than the click-through page of the creative. Also, when I reopen the message, occasionally the image will not load. The code in the email looks like this:

<a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/{my_pub_id}/300x250_email&amp;sz=300x250&amp;c={cachebuster}&amp;tile=1">
<img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/{my_pub_id}/300x250_email&amp;sz=300x250&amp;c={cachebuster}&amp;tile=1" />
</a>

解决方案

We've solved this by turning off cookies in the standard tag using the co= option; adding co=1 to the tag.

<a href="https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/{my_pub_id}/300x250_email&amp;sz=300x250&amp;c={cachebuster}&amp;tile=1">
<img src="https://pubads.g.doubleclick.net/gampad/ad?co=1&iu=/{my_pub_id}/300x250_email&amp;sz=300x250&amp;c={cachebuster}&amp;tile=1" />
</a>

The only problem (for us) that this creates is that we're unable to serve 3rd party tags, even ones that resolve directly to .gifs, using the standard tag.

这篇关于Google DFP广告在电子邮件中的行为奇怪的文章就介绍到这了，希望我们推荐的答案对大家有所帮助，也希望大家多多支持IT屋！