Google跟踪代码管理器规则来识别流量来源 [英] Google Tag Manager Rule to Identify Traffic Source

问题描述

有没有一种方法可以创建一个标识流量源类型的Google标签管理器规则（通过宏）？ （像有机？）。想要创建一个只有在流量来源为有机时才会触发的标签。可能吗？

解决方案

最简单的方法是从Google Analytics（__utmz）Cookie中提取源代码（utmcsr）管理器事件基于值。然后根据该事件创建一个规则。

我不认为这完全来自标签管理界面。

（更新后添加）I过去曾经使用过下面的代码，并猜测它仍然可以工作（恐怕我不能给予适当的功劳，我从某个网站捏住了它）。

  / ** 
读取Google utmz Cookie并将其值作为数组返回
 utmcsr = utm_source 
 utmccn = utm_campaign 
 utmcmd = utm_medium 
 utmctr = utm_term 
 utmcct = utm_content * / 
 function parseGACookie（）{
 var values = {}; 
 var cookie = readCookie（__ utmz）; 
 if（cookie）{
 var z = cookie.split（'。'）; 
 if（z.length> = 4）{
 var y = z [4] .split（'|'）; 
 for（i = 0; i< y.length; i ++）{
 var pair = y [i] .split（=）; 
值[pair [0]] = pair [1]; 
} 
} 
} 
返回值; 
} 
 
函数readCookie（name）{
 var nameEQ = name +=; 
 var ca = document.cookie.split（';'）; 
 for（var i = 0; i< ca.length; i ++）{
 var c = ca [i]; 
 while（c.charAt（0）==''）c = c.substring（1，c.length）; 
 if（c.indexOf（nameEQ）== 0）return c.substring（nameEQ.length，c.length）; 
} 
返回null; 
} 
 
 ga = parseGACookie（）; 
 if（ga ['utmcsr'] ==cpc）{
 alert（Paid advertising）; 
} 
  

Is there a way to create a google tag manager rule ( via a macro ) which identifies the traffic source type? ( Like organic ?). Would like to create a tag which only fires if the source of traffic is organic. Possible?

解决方案

Easiest way would be to extract the source (utmcsr) from the Google Analytics (__utmz) Cookie and fire an tag Manager event based on the value. Then create a rule based on that event.

I don't think it's possible solely from the tag manager interface.

(Updated to add) I've used the following code in the past and guess it'll still work (I'm afraid I can't give proper credit, I pinched that from some website).

/**
 Reads the Google utmz Cookie and returns he values as an array
 utmcsr = utm_source
 utmccn = utm_campaign
 utmcmd = utm_medium
 utmctr = utm_term
 utmcct = utm_content  */
function parseGACookie()  {
    var values = {};
    var cookie = readCookie("__utmz");
    if (cookie) {
        var z = cookie.split('.');
        if (z.length >= 4) {
            var y = z[4].split('|');
            for (i=0; i<y.length; i++) {
                var pair = y[i].split("=");
                values[pair[0]] = pair[1];
            }
        }
    }
    return values;
}

function readCookie(name) {
    var nameEQ = name + "=";
    var ca = document.cookie.split(';');
    for(var i=0;i < ca.length;i++) {
        var c = ca[i];
        while (c.charAt(0)==' ') c = c.substring(1,c.length);
        if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
    }
    return null;
}

ga = parseGACookie();
if(ga['utmcsr'] == "cpc") {
    alert("Paid advertising");
}

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