ga：entranceBounceRate和ga：visitBounceRate之间的区别 [英] difference between ga:entranceBounceRate and ga:visitBounceRate

问题描述

ga：entranceBounceRate和ga：visitBounceRate有什么区别？
我从Google分析中找到了以下定义，例如：
$ b

ga：visitBounceRate

• 单页访问量（即
  人从第一页离开您的网站的访问次数）所占的百分比。





ga：entranceBounceRate





• 单页访问的百分比（例如，访问者
  从入口页面离开您的网站）






我看到的唯一区别是第一页和入口页面。两者不一样吗？它们是如何不同的？

解决方案

差异在于费率如何计算：









ga：entranceBounceRate







计算：（ga：bounces / ga：入口）*单页面访问（即访问人员从入口页面离开您的网站） 100







ga：入口：您的网站入口按照会话中的第一次浏览量计算。 strong>





单页访问量的百分比（即访问者从第一页离开您的网站）。



计算：（ga：bounces / ga：visits）* 100





ga：访问次数：统计会话总数。





尽管它们可能几乎完全相同对于该网站而言，因为入口经常是平等访问，所以如果您以页面级别为基础运行它，则可以看到哪些网页创建了高比例的反弹，从而提高了整个网站的跳出率。



总之， apply ga：entranceBounceRate to a particular page 。





将ga：visitBounceRate应用于网站。




What is the difference between ga:entranceBounceRate and ga:visitBounceRate ? I found the following definition from Google analytics like

ga:visitBounceRate

• The percentage of single-page visits (i.e., visits in which the person left your site from the first page).

ga:entranceBounceRate

• The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

The Only difference which i see is first page and entrance page. Is both not the same ? How it is different from each other ?

解决方案

The difference is in how the rates are calculated:

ga:entranceBounceRate

The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).

Calculation: (ga:bounces / ga:entrances) * 100

ga:entrances: The number of entrances to your website measured as the first pageview in a session.

ga:visitBounceRate

The percentage of single-page visits (i.e., visits in which the person left your site from the first page).

Calculation: (ga:bounces / ga:visits) * 100

ga:visits: Counts the total number of sessions.

While they may be nearly identical for the site because entrances often equal visits, if you run it on a page level basis, you could see which pages created a high percentage of bounces and are thus driving up the overall site bounce rate.

In short, apply ga:entranceBounceRate to a particular page.

Apply ga:visitBounceRate to the site.

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