最小广告组出价设置为0 [英] Minimum Adgroup Bids set to 0

问题描述

您好，

将最低广告组出价设置为0的目的是什么？  根据文档http://msdn.microsoft.com/en-us/library/bb414827.aspx：对于广告组出价，任何零的出价金额都会自动设置为最低出价金额。
/>我们希望通过将不需要的匹配类型出价设置为0来控制广告组的匹配类型， 因此，相应广告组的关键字会为出价匹配类型继承相同的设置。 是否有理由将这些出价设置为默认值而不是将其保持为0？

谢谢，
Ursula Kellmann
iCrossing

Hello,

What is the purpose of setting the minimum adgroup bids to 0?   According to the docs http://msdn.microsoft.com/en-us/library/bb414827.aspx : For ad group bids, any bid amount that is zero is automatically set to the minimum bid amount.

We would like to control the match type of the adgroups by setting the unwanted match types bids to 0,  so the keywords that corresponding adgroup inherit the same settings for the bid match types.  Is there are reason that these bids need to be set to a default rather than keeping them at 0?

Thanks,
Ursula Kellmann
iCrossing

推荐答案

如果你不想要一场比赛类型，您需要明确将关键字级出价设置为0.如果您希望关键字继承广告组出价，请将关键字级别匹配值设置为空。

广告组级别默认出价将始终为具有非零默认值。

Jeff Dillon，API支持

If you don't want a match type, you need to explicitly set the keyword-level bid to 0. If you want a keyword to inherit the adGroup bid, set the keyword level match value to null.

AdGroup level default bids will always have a non-zero default value.

Jeff Dillon, API Support

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