Bing关键字效果历史质量得分 [英] Bing Keyword performance Historical Quality Score
问题描述
我们正在查询以下列中的bing关键字报告。历史质量不断变化，大部分案例返回零，同一日期历史质量得分不断变化，例如：
We are querying the below columns for the bing keyword report. The historical quality keeps changing most of the cases returning zero and for same date the historical quality score keeps changing for Example:
我们在8月2日生成了一份报告，关键词的历史质量得分为6月1日6日。当我们在8月3日运行相同的报告时，相同关键字的历史质量得分为零。
We generated a report on 2nd august and the keywords had historical quality score of 6 for 1st August. When we ran the same report on 3rd august the historical quality score became zero for the same keywords.
之前是否有人面对此问题，或者有人可以详细解释历史质量得分是如何计算？
Has anyone face this issue before or can some one explain in detail how the historical quality score is calculated?
- TimePeriod
- AccountId
- AdGroupId，
- CampaignId，
- KeywordId，
- DeviceType，
- 网络，
- 点击次数，
- 展示次数，
- Ctr ，
- AverageCpc，
- AverageCpm，
- AveragePosition，
- 花费，
- HistoricQualityScore，
- CurrentMaxCpc
- TimePeriod
- AccountId
- AdGroupId,
- CampaignId,
- KeywordId,
- DeviceType,
- Network,
- Clicks,
- Impressions,
- Ctr,
- AverageCpc,
- AverageCpm,
- AveragePosition,
- Spend,
- HistoricQualityScore,
- CurrentMaxCpc
推荐答案
您好。
以下是
报表属性和效果统计。
HistoricQualityScore是关键字的历史质量得分。每行的历史质量得分是在该日期为质量得分计算的值。使用历史质量得分来了解质量得分如何随着时间的推移而变化
。例如，如果您指定跨越三天的时间段，则第一天的历史质量得分将是第一天计算的质量得分，第二天的历史质量得分将是第二天计算的质量得分，以及
等等。此分数可能与QualityScore列中的分数不同，后者与该时间段中的每一天的分数相同。
HistoricQualityScore is the historic quality score of the keyword. The historic quality score for each row is the value that was calculated for quality score on that date. Use the historic quality score to find out how the quality score may have changed over time. For example, if you specify a time period that spans three days, the historic quality score for day one will be the quality score calculated on day one, the historic quality score for day two will be the quality score calculated on day two, and so on. This score may vary from the score in the QualityScore column, which will be the same value for each day in the time period.
QualityScore是一个数字分数，可显示您的广告在多大程度上具有竞争力通过衡量关键字和目标网页与客户搜索字词的相关程度来确定市场。质量得分由Bing Ads使用KeywordRelevance，
LandingPageRelevance和LandingPageUserExperience子得分计算得出。如果可用，质量得分可以从1的低到10的高。质量得分基于拥有和运营的搜索流量的最后滚动30天。在关键字出价未赢得任何拍卖的情况下，质量得分可以是b
，没有任何展示。内容和联合网络的流量不会影响质量得分。如果未计算分数，则报告中的值将为空白。如果
在30天或更长时间内没有关键字的展示次数，就会发生这种情况。质量得分通常在UTC日结束后14-18小时更新。将为所有时区中的关键字分配相应UTC日的质量得分。如果您在一天内多次运行报告
，则质量得分值可能会根据您运行报告的时间相对于计算得分的时间从报告更改为报告。
QualityScore is the numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Bing Ads using the KeywordRelevance, LandingPageRelevance, and LandingPageUserExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10. Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for content and syndicated networks do not affect quality score. The value in the report will be blank if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more. Quality score is typically updated 14-18 hours after the UTC day ends. Keywords in all time zones will be assigned a quality score for the corresponding UTC day. If you run the report multiple times in a day, the quality score values could change from report to report based on when you run the report relative to when the scores are calculated.
如果指定跨越多天的时间段，则质量得分是当前和最近计算的得分，并且将在该时间段内的每一天报告为相同。使用历史质量得分来了解质量得分可能会随着时间的推移而变化。历史质量得分是滚动质量得分的每日快照。
If you specify a time period that spans multiple days, the quality score is the current and most recently calculated score and will be reported as the same for each day in the time period. Use the historic quality score to find out how quality score may have changed over time. Historical quality score is a daily snapshot of the rolling quality score.
如果您有其他问题，请与我们联系。如果您观察的数据与上述设计不符，我建议您
通过帐户和广告组详细信息升级以支持。
Please let me know if you have further questions. If you are observing data that does not align with the design documented above, I suggest you escalate to support with account and ad group details.
最好的问候，
Eric
Best regards,
Eric
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