AdMob和DFP广告管理系统网络之间的区别？ [英] Difference between AdMob and DFP networks?

问题描述

我正在尝试在我的iOS应用程序中显示横幅广告和非页内广告。但是现在我对广告网络感到困惑。 AdMob与DFP广告管理系统有何不同，哪种更适合投放广告。有人可以帮忙吗？提前致谢。

I am trying to display banner as well as Interstitial ads on my iOS application. But now I am confused on ad networks. How the AdMob is different from DFP and which one is better to serve ads. Can anybody give some help ? Thanks in advance.

推荐答案

AdMob是一个广告网络。您作为发布者可以通过展示从网络投放的广告来赚钱。您将直接从AdMob获得付款，而无需与广告公司直接联系。

AdMob is an ad network. You as a publisher can earn money by displaying ads delivered from the network. You'll be paid from AdMob without any direct contact to the advertising companies.

DfP是作为云解决方案提供的广告服务器。您可以自己设置一个实例，但是它是空的。它不包含广告。您需要外出，从广告商那里获取广告系列，将广告系列预订到广告服务器中，然后在您的应用中展示广告。您将直接与广告公司联系，并直接从广告公司获得收益。

DfP is an ad server offered as a cloud solution. You can set up an instance yourself but it's empty. It contains no ads. You'll need to go out, acquire ad campaigns from advertisers, book the campaign into the ad server and display the ads in your app. You'll be in direct contact with the advertising companies and get the money directly from them.

要简单地获利，请使用AdMob。如果您有一款非常受欢迎的应用，并且根据您所在的市场而定，则可能需要建立一个销售团队来获取优质的广告系列。然后，您可以使用DfP管理您的高级广告系列，甚至可以将其配置为使用AdMob来处理高级广告系列无法填充的广告展示。

For simple monetization, go with AdMob. If you have a very popular app and depending on the market you're in, you might want to set up a sales team that acquires premium ad campaigns. Then you can use DfP for managing your premium campaigns and even configure it to use AdMob for ad impressions not filled by your premium campaigns.

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