Google 互动媒体广告 (IMA) 和 Google AdMob 之间的区别 [英] Difference between Google Interactive Media Ads(IMA) and Google AdMob

问题描述

我阅读了有关 Google IMA 和 Google AdMob 的信息，据我了解，两者都用于投放广告.区别在于:

I read about Google IMA and Google AdMob and as per my understanding both are used to used to deliver Ads. The differences are that:

1) Google IMA 通常用于需要视频广告但我认为 AdMob 不支持的情况.
2) AdMob 一般用于只需要 Banner Ads 的情况，因为它比 IMA SDK 更容易集成.
3) 如果是 IMA，则需要一个 VAST 服务器 来返回广告，但如果是 AdMob，则需要一个具有 AdMob 的帐户 需要创建 AdUnits.

1) Google IMA is generally used when video Ads are required which I believe is not supported by AdMob.
2) AdMob is generally used when only Banner Ads are required, as it is simpler to integrate than IMA SDK.
3) In case of IMA, a VAST server is required to return Ads, but in case of AdMob, an account with AdMob is need to create the AdUnits.

所以我的问题是:

1) 我对差异的理解是否正确?
2) IMA 在功能方面似乎是 AdMob 的超集，因为它也可以支持横幅广告.对吗?
3) 除了集成简单且不需要 VAST 服务器之外，还有其他理由使用 AdMob 代替 IMA 吗?

1) Is my understanding regarding the differences correct?
2) IMA appears to be a superset of AdMob in terms to features since it can also support banner Ads. Is that correct?
3) Is there any other reason to use AdMob instead of IMA apart from simplicity of integration and not requiring a VAST server?

推荐答案

为了解决大家的问题，我先简单说一下每个SDK的作用.如果您有任何问题，请随时提出:

To address your questions, let me first talk about what each SDK does in short. If you have any questions, feel free to ask:

• 移动广告 SDK(Android、iOS 和 Unity 插件)投放广告(横幅、插页式 [静态或视频]、奖励视频和 原生广告).AdMob、DoubleClick for Publishers 和其他可以通过什么方式投放广告称为中介.对于不在该列表中的广告网络，您可以编写 自定义事件手动调解它.
• IMA(互动媒体广告)SDK(Android、iOS、HTML5、Flash 和移动网络)投放基于视频的广告.广告可以是线性的(前贴片广告、插播广告和/或后贴片广告)、非线性广告(位于视频播放器屏幕底部的叠加横幅)或 companion(伴随您的视频广告的横幅" - 这些分布在视频播放器区域之外).这些广告主要由 DFP 广告管理系统和 AdSense 提供.

• The Mobile Ads SDK (Android, iOS, and a plugin for Unity) serves ads (banners, interstitials [static or video], rewarded videos, and native ads). Ads can be served from AdMob, DoubleClick for Publishers, and others via what is called mediation. For ad networks not on that list, you can write a custom event to manually mediate with it.
• The IMA (Interactive Media Ads) SDK (Android, iOS, HTML5, Flash, and the mobile web) serves video-based ads. Ads can be linear (pre-roll, mid-roll, and/or post-roll), non-linear (overlay banners sitting at the bottom of the video player screen), or companion ("banners" that accompany your video ad - these are distributed outside the video player area). These ads are mostly served from DoubleClick for Publishers and AdSense.

现在，让我详细说明您的观点:

Now, let me address your points in details:

Google IMA 通常用于需要我认为 AdMob 不支持的视频广告时

Google IMA is generally used when video Ads are required which I believe is not supported by AdMob

这在某种程度上是正确的.AdMob 也支持视频广告，只要它们采用插页式广告格式即可.您可能已经看到了一个插页式广告(全屏广告)，在广告的上部播放了一段视频.这是 AdMob 意义上的视频广告.一些开发者在他们的应用中同时使用这两个 SDK 来投放插页式广告和视频广告！

This is correct in a way. Video ads are also supported by AdMob, as long as they are in the format of an interstitial. You might have seen an interstitial (a full-screen ad) with a video playing in the upper portion of the ad. That is a video ad in AdMob's sense. Some developers use both SDKs together in their app to serve both interstitial and video ads!

AdMob 通常在只需要横幅广告时使用，因为它比 IMA SDK 更易于集成

AdMob is generally used when only Banner Ads are required, as it is simpler to integrate than IMA SDK

如前所述，Mobile Ads SDK 提供的广告格式远不止横幅广告.开箱即用，两个 SDK 都应该易于集成.您可以查看我们的 GitHub 示例！

As I noted earlier, the Mobile Ads SDK serves a whole lot more ad formats than just banner ads. Out of the box, both SDKs should be simple to integrate. You can check out our GitHub samples!

如果是 IMA，则需要 VAST 服务器来返回广告，但如果是 AdMob，则需要一个 AdMob 帐户来创建 AdUnit

In case of IMA, a VAST server is required to return Ads, but in case of AdMob, an account with AdMob is need to create the AdUnits

正确.

就功能而言，IMA 似乎是 AdMob 的超集，因为它还可以支持横幅广告.那是对的吗?

IMA appears to be a superset of AdMob in terms to features since it can also support banner Ads. Is that correct?

不完全是.我不会将 IMA 称为 AdMob/移动广告 SDK 的超集.每个 SDK 都提供自己的广告类型，因此您可以根据您的获利需求选择您喜欢的一种(如果不是两者都选).

Not quite. I wouldn't refer to IMA as being a superset of AdMob / the Mobile Ads SDK. Each SDK serves its own kind of ads, so depending on your monetizing need, you can pick the one you prefer (if not both).

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