Google Interactive Media Ads（IMA）和Google AdMob之间的区别 [英] Difference between Google Interactive Media Ads(IMA) and Google AdMob

问题描述

我了解了有关 Google IMA 和 Google AdMob 的信息，根据我的理解，这两种信息都习惯于投放广告。区别在于：

I read about Google IMA and Google AdMob and as per my understanding both are used to used to deliver Ads. The differences are that:

1）Google IMA 通常在需要视频广告时使用，我认为这不是必需的

2） AdMob 通常仅在需要横幅广告时使用，因为它比IMA SDK更易于集成。

3）如果是 IMA ，则需要 VAST服务器返回广告，但是如果是 AdMob （具有 AdMob 的帐户）需要创建AdUnit。

1) Google IMA is generally used when video Ads are required which I believe is not supported by AdMob.
2) AdMob is generally used when only Banner Ads are required, as it is simpler to integrate than IMA SDK.
3) In case of IMA, a VAST server is required to return Ads, but in case of AdMob, an account with AdMob is need to create the AdUnits.

问题是：

1）我对差异的理解正确吗？

2） IMA 在功能方面似乎是 AdMob 的超集，因为它还可以支持横幅广告。

3）是否还有其他原因使用 AdMob 代替 IMA 除了易于集成之外，不需要VAST服务器？

1) Is my understanding regarding the differences correct?
2) IMA appears to be a superset of AdMob in terms to features since it can also support banner Ads. Is that correct?
3) Is there any other reason to use AdMob instead of IMA apart from simplicity of integration and not requiring a VAST server?

推荐答案

为解决您的问题，让我先谈谈每个SDK的功能简而言之。如有任何疑问，请随时提问：

To address your questions, let me first talk about what each SDK does in short. If you have any questions, feel free to ask:

• 移动广告SDK （Android，iOS和一个Unity插件）投放广告（横幅广告，插页式广告（静态或视频），奖励视频和本地广告）。可以通过以下方式从AdMob，DFP广告管理系统和其他投放广告被称为中介。对于不在该列表中的广告网络，您可以将自定义事件编写为


• IMA （交互式媒体广告） SDK （Android，iOS，HTML5，Flash和移动设备网络）投放基于视频的广告。广告可以是线性的（前插，中插和/或后插），非线性的（位于视频播放器屏幕底部的重叠横幅）或随播广告（视频广告随附的横幅广告-分布在视频播放器区域之外）。这些广告主要由DFP广告管理系统和AdSense投放。

• The Mobile Ads SDK (Android, iOS, and a plugin for Unity) serves ads (banners, interstitials [static or video], rewarded videos, and native ads). Ads can be served from AdMob, DoubleClick for Publishers, and others via what is called mediation. For ad networks not on that list, you can write a custom event to manually mediate with it.
• The IMA (Interactive Media Ads) SDK (Android, iOS, HTML5, Flash, and the mobile web) serves video-based ads. Ads can be linear (pre-roll, mid-roll, and/or post-roll), non-linear (overlay banners sitting at the bottom of the video player screen), or companion ("banners" that accompany your video ad - these are distributed outside the video player area). These ads are mostly served from DoubleClick for Publishers and AdSense.

现在，让我详细说明您的观点：

Now, let me address your points in details:

我认为AdMob不支持视频广告时通常使用Google IMA

Google IMA is generally used when video Ads are required which I believe is not supported by AdMob

这在某种程度上是正确的。只要视频广告采用非页内广告格式，AdMob也会支持该视频广告。您可能已经看到插页式广告（全屏广告），并且在广告的上部播放了视频。这是AdMob的视频广告。一些开发人员在他们的应用程序中同时使用这两个SDK来同时投放插页式广告和视频广告！

This is correct in a way. Video ads are also supported by AdMob, as long as they are in the format of an interstitial. You might have seen an interstitial (a full-screen ad) with a video playing in the upper portion of the ad. That is a video ad in AdMob's sense. Some developers use both SDKs together in their app to serve both interstitial and video ads!

AdMob通常仅在需要横幅广告时使用，因为它比IMA SDK更易于集成

AdMob is generally used when only Banner Ads are required, as it is simpler to integrate than IMA SDK

正如我之前提到的，移动广告SDK提供的广告格式远远超过横幅广告。开箱即用，两个SDK都应该易于集成。您可以查看我们的GitHub示例！

As I noted earlier, the Mobile Ads SDK serves a whole lot more ad formats than just banner ads. Out of the box, both SDKs should be simple to integrate. You can check out our GitHub samples!

对于IMA，要求VAST服务器返回广告，但对于AdMob，使用AdMob的帐户需要创建AdUnit

In case of IMA, a VAST server is required to return Ads, but in case of AdMob, an account with AdMob is need to create the AdUnits

正确。

就功能而言，

IMA似乎是AdMob的超集，因为它还可以支持横幅广告。那是对的吗？

IMA appears to be a superset of AdMob in terms to features since it can also support banner Ads. Is that correct?

不完全是。我不会将IMA称为AdMob /移动广告SDK的超集。每个SDK都会投放自己的广告，因此，根据您的获利需求，您可以选择自己喜欢的广告（如果不是全部）。

Not quite. I wouldn't refer to IMA as being a superset of AdMob / the Mobile Ads SDK. Each SDK serves its own kind of ads, so depending on your monetizing need, you can pick the one you prefer (if not both).

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