Mailchimp:通过一键式按钮重新确认订户 [英] Mailchimp: re-confirm subscribers with a one-click button

问题描述

我收到了一个mailchimp HTML电子邮件的示例，该示例允许用户重新表达其希望留在邮件列表中的愿望.它仅包含一条简短消息和一个大按钮"选择加入"，用户只需单击一次即可.该按钮的代码如下:

I have been sent an example of a mailchimp HTML email which allows users to re-express their wish to stay on a mailing list. It just contains a brief message and one big button "Opt In" which users simply have to click once. The code of the button is as follows:

    <img src=3D"https://somewebsite.us6.list-manage.com/track/open.php?u=3D=e57uw79a33&amp;id=3Dhs7de4d771&amp;e=3D936b9800f2" height=3D"1" width=3D"1">

(显然，为了安全起见，我已经更改了URL和ID参数).我正在尝试弄清楚发件人是如何做到的.我不清楚点击此按钮的结果是否将订户移动到新列表，以某种方式标记它们或删除在一定时间限制后未单击该按钮的订户，但是其中任何一个都可以满足我们的需求.

(Obviously I've changed the URL and ID parameters for security). I'm trying to work out how the sender has done this. I'm not clear whether the result of hitting this button moves the subscriber onto a new list, flags them in some way, or removes subscribers that haven't clicked the button after some time limit- but any of those would suit our needs.

长时间搜索Mailchimp中的网络和选项后，我仍然不知道如何执行此操作?

After a long time searching the net and options within Mailchimp, I still can't work out how to do this?

我能找到的与重新确认列表"最相关的文章是 ，但这似乎是一种非常round回的方式，加上我收到的示例电子邮件似乎是与Mailchimp一起发送的，这与文章所说的相反，另外，文章的说明是提供指向以下内容的链接我想要的是注册表单，而不是电子邮件本身内嵌的一键式按钮.

The most relevant article I can find about "Reconfirming a list" is this, but it seems a very roundabout way of doing it, plus the example email I have received appears to have been sent with Mailchimp which goes against what the article says, PLUS the article's instructions is to provide a link to a signup form rather than an embedded one-click button within the email itself, which is what I want.

推荐答案

一种跟踪mailchimp中邮件重新确认的方法:

A way to track the reconfirmations of your mailing within mailchimp:

1. 为您的旧列表创建一个新的广告系列.添加一个按钮是，我想继续出现在此列表中"和不，谢谢，从列表中删除我".按钮应指向毫无疑问匹配意图的两个不同的网址(例如 example.com/stay-on-list 或 example.com/unsubscribe )；使用您想给他们的任何消息在您的网站上准备它们.
2. 发送邮件；Mailchimp将跟踪为每个用户单击的链接(默认情况下，如果可能已更改，则检查您的设置)(这实际上是为什么我不喜欢使用mailchimp的原因，但今天很方便).
3. 等待几天(或在您要发送下一封邮件之前)
4. 转到报告"，然后单击最新的广告系列
5. 单击单击数字的链接，然后单击继续"链接:以CSV格式下载列表；将此CSV上传到新列表，该列表现在已清除"
6. 取消订阅"按钮；下载列表，在电子表格程序(Excel，LO Sheet)中将其打开，获取电子邮件地址，然后手动从旧列表中取消订阅.

1. Create a new campaign for your old list. Add a button 'Yes I want to continue to be on this list' and 'No thanks, remove me from the list'. The buttons should point to two different urls that undisputedly match the intent (e.g. example.com/stay-on-list or example.com/unsubscribe); prepare them on your website with whatever message you want to give them.
2. Send the mail; Mailchimp will track the links clicked for every user (this is by default, check your settings if you might have changed this) (this is actually why I hate to be on mailchimp, but for today it's convenient).
3. Wait a few days (or just before you want to send your next mailing)
4. Go to 'Reports' and click on your latest campaign
5. Click on the numbers clicked link and then do for the 'continue' link: Download the list as CSV; upload this CSV to a new list which is now 'cleaned'
6. For the 'unsubscribe' button; download the list, open it in your spreadsheet program (Excel, LO Sheet), grab the e-mailadresses and unsubscribe them manually from old list.

您现在有两个列表:一个带有正确确认的地址，另一个带有不确定的成员.您可以再次尝试发送下一封邮件，但在某些时候您可能不得不丢弃旧列表(实际上，以欧盟为中心的组织应该已经丢弃了这些列表，但是如果您是一家小型组织，则可能会不满意它(您自行承担风险:这不是法律上的建议).

You now have two lists: one cleaned with properly confirmed addresses and one with members you're not sure of. You could try again with your next mailing but at a certain point you probably have to discard your old list (actually, EU-focussed organizations already should've already discarded these lists, but if you're a small org you might get away with it (AT YOUR OWN RISK: THIS IS NOT LEGAL ADVISE)).

但是您可能需要一些其他证明，因为您没有关于谁何时单击了什么的列表.风险在于，有一天有人可能会质疑他或她订阅您的列表的意图.从单击链接的人那里获得的用户转储并没有真正为您提供可以使用并说出的大量信息，而那天您确实单击了订阅".可以进行拯救的MailChimp数据转储(单击用户名>帐户>设置>管理我的数据)，它实际上为您提供了一个非常简单的时间戳，链接和电子邮件地址表.这会在法庭上举行吗?我真的没有任何线索，很容易伪造(使用ip地址等会更好)，但至少可以给您一些记录.请注意，mailchimp中的数据本身并不难伪造，但也许有一天该数据已消失，因此请保留MailChimp数据转储.

But you may want some additional proof, because you don't have a list of who clicked what when. The risk is that someone someday might dispute his or her intent to be subscribed to your list. And the user dump you made from people who clicked on a link isn't really giving you much information that you can use and say, well at that day you did click on Subscribe. To the rescue is the MailChimp data dump (Click Username > Account > Settings > Manage my data), which actually gives you quite a simple table of timestamps, links and emailadresses. Will this hold in court? I really don't have a clue, it is easy to fake (it would've been better with ip-addresses etc), but at least it gives you some track record. Note that the data in mailchimp itself is not hard to fake, but maybe one day this data is gone, hence keep the MailChimp data dump.

(顺便说一句，在您完成所有操作之前，也许请事先清理您的列表: https://mailchimp.com/help/remove-inactive-subscribers/)

(btw. before you do all this, maybe clean up your list beforehand: https://mailchimp.com/help/remove-inactive-subscribers/)

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