谷歌分析.增强型电子商务.产品展示次数限制 [英] Google Analytics. Enhanced Ecommerce. Limit for product impressions

问题描述

有人知道为增强型电子商务 (Google Analytics) 发送展示数据的限制吗?我发现奇怪的行为，发送超过 8KB 的数据受到谷歌的限制.我使用数据层发送电子商务数据.我在页面上有多达 100 个产品，我还使用 unicode 发送产品和类别名称.所以，我有很多数据要发送.最糟糕的是，GA 不跟踪综合浏览量.如果我尝试推送大量数据，它根本不发送收集请求.在文档中，我对此一无所知.任何想法如何避免这种限制?

Does anyone know something about limits for sending impressions data for enhanced ecommerce (Google Analytics)? I found strange behavior, that sending data more than about 8KB is restricted by google. I use data layer for sending ecommerce data. I have up to 100 products on page, also I use unicode to send product and category names. So, I have much data to send. And the worst, that GA don't track pageview. It just do not send collect request at all, if I try to push to much data. In documentation I didn't anything about it. Any ideas how to avoid such limit?

推荐答案

至于问题的第一部分，对 Google Analytics 端点的 http 请求的限制是 8192 字节 - 这在测量文档中说明协议(这是 Universal Analytics 的基础).

As for the first part of the question, the limit for a http request to the Google Analytics endpoint is 8192 bytes - this is stated in the documentation for the measurement protocol (which is the basis for Universal Analytics).

我避免这种限制的唯一想法是仅发送产品 ID 和自定义属性以缩小 http 请求，并尝试使用维度扩展在 Analytics 界面中添加产品名称等.但是，我尚未对此进行测试，并且不太确定是否可以将维度扩展应用于产品数据(更新补充:至少在启用增强型电子商务的情况下，确实可以上传给定 SKU 的产品数据和自定义属性/产品名称).

My only idea to avoid such a limit would be to send only a product id and custom attributes to make the http request smaller and try to use dimension widening to add product names etc. in the Analytics interface. However I have not tested this and am not quite sure if dimension widening can be applied to product data (UPDATE to add: At least with Enhanced Ecommerce enabled one can indeed upload product data and custom attributes for given SKUs/product names).

这篇关于谷歌分析.增强型电子商务.产品展示次数限制的文章就介绍到这了，希望我们推荐的答案对大家有所帮助，也希望大家多多支持IT屋！