GTM / GA /增强型电子商务设置需要最佳实践帮助 [英] GTM / GA / Enhanced Ecommerce setup Best practices help is needed

问题描述

我在处理GTM / GA /增强型电子商务追踪和寻求最佳实践建议方面很新颖。我们将很快实施多个网站（每个网站都有不同的区域设置），下面是网站域结构的示例：www.mysite.com/uk-英国
www.mysite.com/de- german
www .mysite.com / in-india

以下是我认为最好的方法......我计划设置一个GTM账户，因为母公司相同（mysite），但不同的GTM容器（每个国家一个）我们将为所有国家使用相同的GA帐户，GA的所有变量/触发器/事件将设置在它们各自的容器中。我将通过dataLayer实施增强型电子商务（GTM）和每次购买，我将在2位数的国家代码前加上订单编号，例如uk12345，de35535等。
如何确保GA事件可以分别跟踪每个国家以及查看报告，用户应该能够跟踪用户的单个站点，甚至可以汇总整个公司的报告。
任何最佳实践。截图解释将得到赞赏。

TIA

解决方案

只有一个 GTM容器，指向一个 GA属性。
这对维护和管理来说非常简单。

然后，您可以使用子目录上的过滤器为您的每个国家/地区创建视图（过滤器类型：预定义，包含仅限于子目录的流量，例如等于/ in /）。您可以在其上创建一个没有过滤器的视图来进行全局报告。
如果您希望分析师只能访问一个国家/地区，您还可以为每个国家/地区授予用户不同的访问权限。

不需要在每个订单号码前添加国家代码，GA中的页面维度会为您提供订单已通过的页面，应包含/ in /或/ uk /。

在我们的案例中，我们为不同国家/地区设有多个域名（oursite.com.ng，oursite.ci，oursite.ma等），每个国家/地区有一个GA属性，还有一个独特的GTM容器指向了不同的遗传算法属性，这要归功于GTM中的查找变量。
但是我最终复制了GA属性设置14次（对于我们的14个国家），只做一次会更好。
另外，为了报告跨国家，我们必须使用API​​来避免每次下载并合并14个报告。

I am new in dealing with GTM /GA / Enhanced Ecommerce tracking and seeking some advice on best practices. We will soon be implementing multiple sites (each having different locale) below is the example of the sites domain structure : www.mysite.com/uk- UK www.mysite.com/de- german www.mysite.com/in - india

Here is the approach that i think will work out best...i am planning to set one GTM Account since parent company is same (mysite) but different GTM containers (one for each country) We will be using same GA account for all the countries and all the variable/triggers/events for GA will be setup in their respective container.I will be implementing Enhanced Ecommerce via dataLayer (GTM) and for each purchase, i will be prefixing order id with 2 digit country code i.e uk12345, de35535 etc. How can i make sure that the GA events can be tracked separately for each country as well so that while looking at the reports, user should be able to track user for individual sites and even roll up the reports for the entire company. Any best practices. screenshots explanations will b appreciated.

TIA

解决方案

I would recommend having just one GTM container, pointing to one GA property. This is much simpler to maintain and manage.

You can then creates views for each of your countries, using filters on subdirectories (Filter Type: Predefined, Include only, traffic to subdirectories, that are equal to, "/in/" for instance). You can create a view with no filters, on top of it, for global reporting. This also allows you to give users different access rights for each country, if you want an analyst to have access to only one country for instance.

You don't need to prefix the country code to each order number, the "Page" dimension in GA will give you the page from which the order have been passed, that should be including "/in/" or "/uk/".

In our case, we have multiple domains for our different countries (oursite.com.ng, oursite.ci, oursite.ma, etc.), one GA property per country, and one unique GTM containers pointing to the different GA properties thanks to a lookup variable in GTM. But I ended up copying the GA property settings 14 times (for our 14 countries), it would have been much better to do it only once. Plus, to report cross-country, we had to use the API to avoid downloading and combining 14 reports every time.

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