谷歌分析。增强的电子商务。产品展示次数限制 [英] Google Analytics. Enhanced Ecommerce. Limit for product impressions

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问题描述

有人知道关于发送增强型电子商务展示次数数据的限制吗?我发现奇怪的行为,发送超过8KB的数据受到谷歌的限制。我使用数据层发送电子商务数据。我有多达100个产品页面,我也使用unicode发送产品和类别名称。所以,我有很多数据要发送。最糟糕的是,GA不会跟踪综合浏览量。如果我尝试推送大量数据,它根本不会发送收集请求。在文档中我没有任何关于它的信息。任何想法如何避免这种限制?

解决方案

至于问题的第一部分,http请求的限制Google Analytics(分析)端点为8192字节 - 这在测量协议的文档中说明(这是Universal Analytics的基础)。

我唯一的想法是避免这种限制将仅发送产品ID和自定义属性以使http请求更小,并尝试在Analytics界面中使用维度扩展来添加产品名称等。然而,我还没有测试过这一点,并且我不太确定尺寸扩展是否可以应用于产品数据( UPDATE )以添加:至少通过启用增强型电子商务功能,可以确实上传给定SKU的产品数据和自定义属性/产品名称)。


Does anyone know something about limits for sending impressions data for enhanced ecommerce (Google Analytics)? I found strange behavior, that sending data more than about 8KB is restricted by google. I use data layer for sending ecommerce data. I have up to 100 products on page, also I use unicode to send product and category names. So, I have much data to send. And the worst, that GA don't track pageview. It just do not send collect request at all, if I try to push to much data. In documentation I didn't anything about it. Any ideas how to avoid such limit?

解决方案

As for the first part of the question, the limit for a http request to the Google Analytics endpoint is 8192 bytes - this is stated in the documentation for the measurement protocol (which is the basis for Universal Analytics).

My only idea to avoid such a limit would be to send only a product id and custom attributes to make the http request smaller and try to use dimension widening to add product names etc. in the Analytics interface. However I have not tested this and am not quite sure if dimension widening can be applied to product data (UPDATE to add: At least with Enhanced Ecommerce enabled one can indeed upload product data and custom attributes for given SKUs/product names).

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