零质量得分值 [英] Zero quality score values

问题描述

我的关键字效果报告中的质量得分为0。 docs中提到的质量得分范围是1-10。这个零质量得分目前仅针对非美国市场吗？这个零质量得分是否意味着我的广告不够长，
生成数据？  
$


http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/50813/quality-score-in-深度



 谢谢

Vignesh

解决方案

Hi Vignesh。

在上个月的质量得分更新之前，即使是美国的关键字也可能获得零（空白）质量得分。 

In过去，你的质量得分将是" - "。因为您的广告没有足够长的时间来生成数据。现在即使
您的广告在30天内未投放，我们也会根据市场数据生成质量得分，因此您可以采取措施更快地提高效果。这仅适用于美国。

有关详细信息，请参阅
MSDN QualityScore定义：

质量得分基于最后滚动30天拥有和运营的搜索流量。在关键字出价未赢得任何拍卖的情况下，质量得分可以是b
，没有任何展示。内容和联合网络的流量不会影响质量得分。如果未计算分数，则报告中的值将为空白。如果
在30天或更长时间内没有关键字的展示次数，就会发生这种情况。

我希望这会有所帮助，

埃里克

Hi,

I have been receiving quality scores of 0 in my keyword performance report. The quality score range mentioned in docs is 1-10. Is this zero quality score currently given only for non-US markets? Does this zero quality score means my ad wasn't long enough to generate data?  

http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/50813/quality-score-in-depth

 Thanks

Vignesh

解决方案

Hi Vignesh.

Prior to last month's Quality Score updates, even keywords in the US could get zero (blank) Quality Score. 

In the past, your quality score would be "-" because your ad wasn't active long enough to generate data. Now even if your ad has not been active for 30 days, we generate a quality score based on marketplace data so you can take action to improve performance much faster. This is only available in the United States.

For more information, please see the MSDN QualityScore definition:

Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for content and syndicated networks do not affect quality score. The value in the report will be blank if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more.

I hope this helps,
Eric

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