HTML元标记仍然重要吗? [英] Are HTML Meta Tags still important?

问题描述

我在互联网上阅读了一些文章，有人说像Google和Bing这样的搜索引擎不再关心HTML元标记.我是否仍需要在我的网站中正确维护HTML元标记?

I read some articles on Internet, some said that search engine like Google and Bing don't care about HTML Meta Tags any more. Should I still need to maintain the HTML Meta Tags in my website properly?

谢谢！

推荐答案

元标记是否关键?每个搜索引擎强调元标记的方式都不同. Google不会让公众知道它如何使用元标记.我注意到，很多网站都针对特定主题显示在Google的首页上，但它们没有任何关键字或描述标签.因此，不要让任何人通过夸大他们对于搜索引擎优化的重要性来欺骗您.搜索引擎索引算法相差很大-有些算法将元标记赋予很多重要性，因此使用它们是一个好主意.

Are meta tags critical? Every search engines emphasizes meta tags differently. Google doesn't let the public know how it uses meta tags. I have noticed that a lot of websites show up on the first page of Google for specific subjects and yet they don't have any keyword or description tags. So don't let anybody fool you by exaggerating how important they are for Search Engine Optimization. Search engines index algorithms vary greatly -- some assign a lot of importance to meta tags, so it is a good idea to use them.

元标记是隐藏在网页中的代码行.该代码信息不会在Web浏览器中显示(但请参阅下面的description标签的讨论)，但是搜索引擎可以利用它们来对您的Web内容进行分类.您可能会选择省略描述或关键字，但是如果您未放置"title"标签，则您的网站将看起来不正确，因为网络浏览器会将其显示为"Untitled".

Meta tags are lines of code that are hidden in web pages. The code information is not revealed in the web browser (but refer to the discussion of the description tag, below) but they are utilized by search engines to help categorize your web content. It is possible that you might choose to omit descriptions, or keywords, but your site won't look right if you don't put a "title" tag, since the web browsers will show it as "Untitled".

很久以前，为了获得访问量(通过作弊)，人们会将重复或不相关的信息放入其元标记中-填充"它们.作为惩罚，一些搜索引擎并没有对meta标签中的关键字过分重视，但他们仍在查看它们以确保它们具有含义.无论哪种情况，如果您缺少元标记或关键字没有用，您的排名可能会在其他搜索引擎上受到影响.

In order to obtain traffic (by cheating) a long time ago, people would place repetitive or irrelevant information into their meta tags -- "stuffing" them. As a penalty, several search engines don't put too much importance on keywords in meta tags, but they still look at them to be certain they have meaning. Whichever the case, your rank will probably suffer on other search engines if you lack meta tags, or have useless keywords.

在网页的头部"部分可以找到元标记.有人建议您在标签中仅使用小写字母，并避免在关键字标签中重复使用术语.

The "head" section of a web page is where meta tags are found. Some people suggest using only lowercase letters in your tags, and avoid repeating terms within the keyword tag.

通常来说，实际的meta标签内容看起来是不可见的；但是，描述"元标记的内容将在大多数搜索引擎中显示，同时在搜索结果中显示页面标题.不要过度使用您的元描述；您可以将关键字放在描述标签中，但请尝试使语言自然，完整，并使其简短而相关.

Generally speaking, the actual meta tag contents appear invisible; however the "description" meta tag's contents will turn up in the majority of search engines together with the page title in the search results. Do not overdo your meta description; you can place keywords in the description tag, but try to keep language natural, in complete sentences, and keep it short and relevant.

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