使用Facebook Marketing API获取UTM标签 [英] Get the UTM tags with Facebook Marketing API

问题描述

我在Facebook上的广告很少.

I have few ads on Facebook.

如何通过Facebook Marketing API获取此广告的UTM标签?

How should I get the UTM tags of this ads through the Facebook Marketing API?

因此，即使没有人打开带有UTM标签的链接，我每天都使用Facebook Marketing API来获取有关印象数，点击数，来源，媒介，关键字等的信息.

So even nobody open the link with UTM tags, everyday I use Facebook Marketing API to get information about impressions, clicks, source, medium, keyword etc.

我应该使用哪种方法?还是可以从广告统计信息中获取带有UTM标签的目标网址?那么如何获得目标URL(带有UTM标签)?

What method should I use? Or may I get the target URL with UTM tags from ad statistic? So how can I get the targeted URL (with UTM tags)?

我听说过广告报告统计信息，但现在没有任何说明.此链接无效: https://developers.facebook.com/docs/reference/ads-api/adreportstats/

I heard about Ad Report Stats, but there is no instruction anymore about it. This link doesn't work: https://developers.facebook.com/docs/reference/ads-api/adreportstats/

它重定向到 https://developers.facebook.com/docs/marketing-api/insights- api

以前是谢谢！

推荐答案

经过多次尝试，我可以解决这个问题.

After so many trials, I could resolve this.

情况1::需要从广告系列级到广告数据(包括UTM标签)

Case 1: Need Data from Campaign level to Ad data(Including UTM tags)

我们需要使用广告系列优势以获得UTM参数.为我们提供UTM标签的字段是 url_tags .

We need to get Campaign to Ad level data using Campaign insights edge. Once we get this we will have ad_id for each row of data. Then loop through each Ad and and pass ad_id to Ad campaigns edge in order to get UTM params. Field that gives us UTM tags is url_tags.

不幸的是，找不到解决方法，因为在营销API文档中没有地方提到了一种将两个方面结合起来以获取端到端数据(从广告系列到广告UTM标签)的方法

Unfortunately could not find a way around as no where in the marketing API docs there's a way mentioned to join both the edges to get end to end data(Campaign to Ad UTMtags)

来源:1)将广告系列转换为广告级数据2)广告级别数据(包括UTM)

Sources : 1) Get campaign to ad level data 2) Ad level data (including UTM)

案例2 ，您有广告级数据(Ofcourse ad_id)

Case 2 You have ad level data (Ofcourse ad_id)

在这种情况下，您具有广告广告素材优势，可以在其中传递ad_id作为creative_id. 此来源将为您提供帮助.

In this case you have Ad creative edge where you pass ad_id as creative_id. This source will help you out.

这篇关于使用Facebook Marketing API获取UTM标签的文章就介绍到这了，希望我们推荐的答案对大家有所帮助，也希望大家多多支持IT屋！