没有客户数据与广告报告相关联的Facebook离线转换 [英] Facebook offline conversions without customer data associating with ad reporting

问题描述

我在Facebook上投放广告，吸引了我们网站的访问量. 我在陆地上设置了

I have ads on Facebook driving traffic to our site. I set this on land

fbq('init', 'my_id', {
  external_id: "d1fd01cb777cdcdbf5161db889bf841e"
})

然后再进行实际购买时，我会使用extern_id发送一个离线购买事件以进行匹配.

and later if we have an actual purchase I send an offline purchase event using extern_id to match on.

[{
  :match_keys => {
    :extern_id => "d1fd01cb777cdcdbf5161db889bf841e"
  },
  :event_time => 1579464000,
  :event_name => "Purchase",
  :value => 5.0,
  :currency => "USD",
  :order_id => "8431715",
  :custom_data => {
    :event_source => "affiliate"
  }
}]

但是我没有看到与广告相关的离线事件.

however I am not seeing the offline events associated with the ads.

其他人有这个问题吗，他们找到了解决办法吗?

Has anyone else had this issue and have they found a solution??

推荐答案

@Davinj， 还有另一种通过server-side-api将离线事件发送到像素数据集的方法: https://developers.facebook.com/docs/marketing-api/服务器端API

@Davinj, There is another way to send offline events via server-side-api to your pixel's dataset: https://developers.facebook.com/docs/marketing-api/server-side-api

我认为它们应该匹配，因为它们在使用事件管理器时显示在同一像素中.

I think these should match up as they show in the same pixel when using event manager.

我和您有相同的假设，但我认为他们的离线转化是针对那些在转化之前没有登陆您网站的用户.也许只是看到您的广告或其他内容.

I had the same assumptions as you but I think their offline conversions is for people who didn't land on your site before converting. Maybe just saw your advert or something.

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