Firebase Analytics的用户计数(每日/每周/每月活跃用户)的计算 [英] Firebase Analytics calculation of User counts (Daily/Weekly/Monthly Active Users)
问题描述
Firebase Analytics报告数据每日/每周/每月活跃用户.
Firebase Analytics reports data w.r.t. Daily/Weekly/Monthly Active Users.
几个问题: (1)资讯主页: 将每日活动用户投影到一个月，与Firebase仪表板中显示的值不匹配.
Few questions: (1) Dashboard: Projecting the Daily Active Users to a month, does not match the value shown in Firebase Dashboard.
例如如果每日活动用户为30K，则Firebase会将相应的每月活动用户显示为150K. 是否暗示最近7天有30K用户，而过去21天有12万用户? 不确定为什么不是30天x 30K = 900K.
For e.g. if Daily Active Users is 30K, then Firebase shows the corresponding Monthly Active Users as 150K. Does it imply that there were 30K users in last 7 days, and 120K in the preceding 21days? Not sure why isn't it 30 days x 30K = 900K.
(2)在选择Firebase>事件> Select_Content>应用程序版本时 最近7天:显示约100K 最近30天:显示约140K 这是否意味着在21天的时间里仅发生了4万个用户会话，而最近7天内该应用的使用量急剧上升?
(2) On selecting Firebase > Events > Select_Content > App version Last 7 days: shows approx 100K Last 30 days: shows approx 140K Does it imply that in the 21 day period only 40K User sessions occurred, while the App usage went up drastically in last 7 days?
请帮助澄清.
预先感谢
推荐答案
Firebase仪表板中的活动用户"报告显示了过去 30、7和1天的用户数.这些值不是预测值，而是基于在这些时间段内测得的用户参与度.要记住的另一件事是每个时期，这是整个时期内唯一用户的数量.
The Active Users report in the Firebase dashboard is showing counts of users in the past 30, 7 and 1 day. The values are not projected, but rather based on user engagement that has been measured over those periods. The other thing to keep in mind is for each of those periods, it's the count of unique users over the entire period.
So, for example, if your seeing 150K Monthly Active Users (which is defined here as 30-day active users), that tells you you've had 150K unique users engage with your App in the last 30-day period. If you're seeing 30K Daily Active users, that tells you you had 30K unique users yesterday, and 120K different unique users from the 29 days before yesterday.
如果同一时间段内同一用户多次与您的应用互动，则他们只会算作一个.从昨天开始的30K用户中，其中许多人可能在此之前的29天中就已经使用过，因此，预计您的每月活动用户数将少于每日活动用户数x 30天.降低多少取决于您的应用程序的具体情况，但是这些数字越接近，在30天内相同的用户返回您的应用程序的频率就越高，这对用户 engagement 是积极的保留率.
If the same user engages with your App more than once in the period, they only count as one. Out of your 30K users from yesterday, a number of those would have presumably engaged in the 29 days before that, so it's expected that your Monthly Active Users would be less than your Daily Active Users x 30 days. How much lower would depend on the specifics of your app, but the closer those numbers are, the more frequently the same users are returning to your App over the 30 days, which is positive in terms of user engagement retention.
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