SEO友好的URL是否真的会影响页面的排名? [英] Do SEO-friendly URLs really affect a page's ranking?

问题描述

SEO友好的URL如今风行一时.但是，它们实际上是否会对Google和其他搜索引擎中页面的排名产生有意义的影响?如果是这样，为什么?如果没有，为什么不呢?

SEO-friendly URLs are all the rage these days. But do they actually have a meaningful impact on a page's ranking in Google and other search engines? If so, why? If not, why not?

(请注意，我绝对同意SEO友好的URL更适合人类使用.我的问题是，它们实际上是否对排名算法有所影响.)

(Note that I would absolutely agree that SEO-friendly URLs are nicer to use for human beings. My question is whether they actually make a difference to the ranking algorithms.)

更新:事实证明，内啡肽的Google帖子指向此处，此处和

Update: As it turns out, the Google post that endorphine points to here has caused tremendous confusion in the SEO community. For a sampling of the discussion, see here, here, and here. Part of the problem is that the Google post is addressing the worst case where URL rewriting is done poorly and so you'd be better off sticking with a dynamic URL rather than a mangled static "SEO-friendly" URL.

毫无疑问，动态网址可以由Google抓取并获得较高的排名.也许更具体地重新描述问题会更容易:给定2个其他相同的页面，这些页面在搜索中的排名会更高:"seo友好的URL是否确实会影响页面排名"?

There's no question dynamic URLs can be crawled by Google and can achieve high rankings. Maybe it would be easier to reframe the question more concretely: given 2 otherwise equivalent pages, which will rank higher for the search "do seo friendly urls really affect page ranking"?

A)对SEO友好的URL是否确实会影响页面的排名?

或

B) http://stackoverflow.com?question=505793 (仅用于比较的虚假URL)

B) http://stackoverflow.com?question=505793 (a fake URL for comparison only)

推荐答案

我会让Google回答您的问题:

I will let google answer to your question:

http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html

在文章中:

哪些Googlebot可以更好地阅读， 静态或动态网址? [...]尽管 静态网址可能略有变化 点击率方面的优势 评分，因为用户可以轻松阅读 网址，决定使用 数据库驱动的网站不 隐含着明显的劣势 索引和排名的条件. 为搜索引擎提供动态 网址应优先于隐藏 使它们看起来静态的参数

Which can Googlebot read better, static or dynamic URLs? [...]While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static

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