Google在搜索结果中显示的网站标题不同 [英] Google displaying website title differently in search results
问题描述
Google在显示我的网站页面标题时与其应有的显示方式不同.
Google displays my website’s page title differently to how it is meant to be.
页面标题应为:
图形设计师布莱顿和刘易斯|刘易斯·沃利斯图形设计
Graphic Designer Brighton and Lewes | Lewis Wallis Graphic Design
它在Bing，Yahoo和我的实际网站上都能正常显示.
It displays fine in Bing, Yahoo and on my actual website.
但是，Google的显示方式有所不同:
However, Google displays it differently:
刘易斯·沃利斯平面设计:平面设计师布莱顿和刘易斯
Lewis Wallis Graphic Design: Graphic Designer Brighton and Lewes
这很烦人，因为我希望我的关键字图形设计师布莱顿"出现在我的名字之前.
This is annoying as I want my keywords "graphic designer brighton" to go before my name.
我正在使用Yoast SEO插件，我唯一的怀疑是该主题与我的主题工作性"之间可能存在冲突.
I am using the Yoast SEO plugin and my only suspicion is that there might be a conflict between that and my theme, Workality.
有人为什么会发生这种情况吗?
Has anyone got any suggestions as to why this might be happening?
推荐答案
Google Search may change webpage titles they show in the result page (since 2012-01):
我们使用多种信号来决定向用户显示哪个标题，如果网站站长指定了一个标题，则主要是
<title>标签.但是对于某些页面，单个标题可能并不是显示所有查询的最佳标题，因此，我们拥有的算法会生成替代标题，以使我们的用户更容易识别相关页面.
We use many signals to decide which title to show to users, primarily the
<title>tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages.
另请参见文档，网址为 http://support.google.com/webmasters/bin/answer.py?hl=zh-CN&answer=35624 :
See also the documentation at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624:
Google的页面标题和描述(或片段")的生成是完全自动化的，并考虑了页面的内容以及在网络上出现的对页面的引用.代码段和标题的目的是最好地表示和描述每个结果，并解释其与用户查询的关系.
Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.
[…]
虽然我们无法手动更改各个站点的标题或摘录，但我们一直在努力使它们尽可能相关.
While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible.
在我对网站站长SE的回答中，我链接了有同样问题的人的问题.
In my answer on Webmasters SE I linked to questions from people having the same issue.
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