应用程序跟踪透明度如何影响应用程序展示广告?-IDFA iOS14 [英] App Tracking Transparency How does effect apps showing ads? - IDFA iOS14
问题描述
最近的WWDC关于iOS 14的状态:
使用iOS 14，iPadOS 14和tvOS 14时，您需要接收用户通过AppTrackingTransparency框架获得的许可跟踪他们或访问其设备的广告标识符.追踪是指链接从您收集的用户或设备数据的行为具有从其他公司的应用程序收集的用户或设备数据的应用程序，网站或用于目标广告或广告的离线属性
参考:用户隐私和数据使用
根据本指南，我们需要使用 ATTrackingManager (用户隐私和数据使用
首先，我想谈一谈 IDFA :
广告商身份(IDFA)是Apple用于识别和衡量iOS用户设备的单个且随机的标识符.
IOS14以下，每个AdNetworks都使用 IDFA 为特定用户退款，然后使用 IDFA 向用户投放个性化广告.从而 IDFA 帮助广告网络向我们的用户展示相关广告.
在IOS 14中，IDFA被隐藏，并且您和广告网络无法获取此IDFA，您必须要求用户允许跟踪权限才能在IOS 14系统中继续使用IDFA.
所以我的答案是:
问题1:如果我不按照最新的WWDC准则升级这些应用程序，会发生什么情况?应用继续向用户投放广告吗?
简短的回答是是，您的应用仍会继续向用户投放广告. BUTTTTTT :广告网络将不了解您的用户，因此所有广告均为随机且无关的广告
->clickRate将会减少->有效每千次展示费用将降低->您的收入也将减少.
问题2:如果用户不向应用授予跟踪权限，会发生什么情况?
就像我的答案1一样，当用户不允许跟踪权限时，您将无法获得 IDFA ，然后您的收入将再次下降..
但是在这种情况下，Apple为我们和网络"创建了另一个选择.即 SKAdNetwork ，它可以帮助广告客户在保持用户隐私的同时衡量广告系列的成功程度.但是没有人能确保此API能够更好地使用 IDFA 系统.因此，在不允许的情况下，您应该启用 SKAdNetwork 来跟踪转化.为了获得最大利润
问题3:应用更新是否会对广告收入产生影响?
如果您的用户允许跟踪权限，则一切正常，什么都没有发生.如果没有，那么您拥有SKAdNetwork，并为SKAdNetwork像苹果公司所说的那样运转良好而祈祷.
问题4:什么是资金选择?
资金选择是Google'工具，可帮助您询问用户允许跟踪权限.资金选择和 SDK UMP将创建解释器消息警报，该警报消息将在显示跟踪许可"之前立即自动显示.警报.这是自动且简单的.如果您不喜欢Funding Choices，则可以自己创建解释器消息，以在提示跟踪许可"之前询问用户.显示警报
这是我经过三天的研究和研究IDFA，IOS14 .....
的全部知识.我希望他们能对您有所帮助.如果我有任何错误，请在这里回复！！！谢谢
The recent WWDC state that about iOS 14:
With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising
Reference: User Privacy and Data Use
As per this guidelines, We need to ask the user for tracking permission using ATTrackingManager (AppTrackingTransparency) framework.
I have a few apps on AppStore, Which is using Google AdMob & FBAudienceNetwork to deliver ads to the user.
Question:
What's happen if I don't upgrade these apps as per the last WWDC guidelines? Is app continue ads serving to the user?
What's happening if User doesn't give tracking permission to the app?
App update does make any impact on revenue from ads?
Try to answer this question respected to ads serving, revenue and impact of App Tracking Transparency
Below are all references which I had referred already.
The firstly, i want to talk about the IDFA:
The Identity for Advertisers (IDFA) is the individual and random identifier used by Apple to identify and measure iOS user devices.
Bellow IOS14, Every AdNetworks use IDFA for defund a specific user, then They use IDFA to be used to deliver personalized ads to user. so IDFA help the AdNetworks can show related ads to our users.
In IOS 14, the IDFA is hidden and you and adnetwork can't get this IDFA, You must to ask user to allow tracking permission to continue use IDFA in IOS 14 system.
So my answers are:
Question 1: What's happen if I don't upgrade these apps as per the last WWDC guidelines? Is app continue ads serving to the user?
The short answers is YES, Your app still continue ads serving to the user. BUTTTTTT: the Adnetwork will do not know anythings about your user, so all ads will be random and unrelated ads
-> clickRate will be reduced -> eCPM will be reduced -> Your revenue will be down too.
Question 2: What's happen if User doesn't give tracking permission to the app?
Like the my answer 1 when user don't allow tracking permission, you can't get IDFA then Your revenue will be down again..
But in this case, Apple created an another choose for Us and Networks. that is SKAdNetwork which helps advertisers measure the success of ad campaigns while maintaining user privacy. But Nobody can make sure this API will better current IDFA System can make. So you should enable SKAdNetwork to track conversions in tracking don't allow case. To get maximum profit
Question 3: App update does make any impact on revenue from ads?
If your user allow the tracking permission, everything is OKAY like nothing happen. If not, you have the SKAdNetwork and let pray for SKAdNetwork will work nice like The Apple said.
Question 4: What is Funding Choices?
Funding Choices is the Google'Tool to help you to ask user allow tracking permission. Funding Choices and SDK UMP will create the explainer message alert which will automatically be shown immediately before the "Tracking permission" alert. This is automatically and simple. If you don't like Funding Choices, you can create your explainer message yourself to ask user before the "tracking permission" alert is shown
This is all my knowledges after 3 days researching and working about IDFA, IOS14.....
I hope them can help you something. If i had any mistake, reply here!!!. Thanks
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