Google Analytics Web+App 事件配置:错误“未定义 gtag" [英] Google Analytics Web+App event config: Error 'gtag is not defined'

问题描述

我正在尝试为网站设置 Google Analytics App+Web 的电子商务事件配置.请参阅此处的文档.

I'm trying to setup ecommerce event configuration of Google Analytics App+Web for a website. Refer to the documentation here.

因为电子商务配置有很多自定义代码，所以我不能使用通用的 GA App+Web webevent 模板，所以在这种情况下我使用自定义 HTML 标签.

Because there is a lot of custom code for the ecommerce configuration, I cannot use the general GA App+Web webevent template, so instead I'm using a custom HTML-tag in this case.

作为第一个测试，我尝试触发以下简单事件:

As a first test, I tried to fire the following simple event:

<script>

  gtag('event', 'blabla', {
  'test_param1': 'test_value_1'
});

</script>

但是，事件没有正确发送到GA；相反，控制台中返回以下错误:

However, the event is not correctly sent to GA; instead, the following error in the console is returned:

未捕获的引用错误:gtag 未定义

要复制，请参阅以下页面:https://www.hema.nl/mooi-gezond/make-up/make-up-accessoires/toilettassen-1/toilettas-11830901.html

To reproduce, see the following page: https://www.hema.nl/mooi-gezond/make-up/make-up-accessoires/toilettassen-1/toilettas-11830901.html

附加信息:

• GA App+Web 基础初始化是通过 GTM(成功)通过 GA App+Webconfiguration 模板标签完成的.
• 我还通过 GTM 通过 GA App+Web webevent 模板标签配置了一些其他(简单的非电子商务)GA App+Web 事件，并且这些事件已成功发送到 GA.

有谁知道出了什么问题，为什么会出现控制台错误以及为什么事件没有发送到 GA?

Does anyone know what's going wrong, why the console error appears and why the event is not sent to GA?

推荐答案

问题原因已经找到.问题似乎是，如果 App+Web 基础设置是使用 GTM App+Web 基础模板标签完成的，gtag() 将不起作用.相反，应首先将事件推送到 GTM 数据层，然后应使用 GTM App+Web 事件模板将事件发送到 Google Analytics.

The cause of the problem has been found. The problem seemed to be that gtag() does not work if the App+Web base setup is done with the GTM App+Web base template tag. Instead, an event should first be pushed to the GTM datalayer, and then the GTM App+Web event template should be used to send the event to Google Analytics.

非常感谢 Gino(在 Merkle 工作)解决了这个问题！

Lots of thanks Gino (working at Merkle) for fixing the issue!

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