跟踪目录产品展示次数 - 增强型电子商务 Google Analytics [英] Tracking catalog product impressions - Enhanced Ecommerce Google Analytics

问题描述

我正在尝试使用 在电子商务目录页面上实现产品展示谷歌分析增强电子商务跟踪.

I'm trying to implement product impressions on a ecommerce catalog page using google analytics enhanced ecommerce tracking.

遵循规范应该像这样实现它:

Following the specs one should implement it like this:

ga('create', 'UA-XXXXX-Y');
ga('require', 'ec');

ga('ec:addImpression', {
  'id': 'P12345',                   // Product details are provided in an impressionFieldObject.
  'name': 'Android Warhol T-Shirt',
  'category': 'Apparel/T-Shirts',
  'brand': 'Google',
  'variant': 'black',
  'list': 'Search Results',
  'position': 1                     // 'position' indicates the product position in the list.
});

ga('ec:addImpression', {
  'id': 'P67890',
  'name': 'YouTube Organic T-Shirt',
  'type': 'view',
  'category': 'Apparel/T-Shirts',
  'brand': , 'YouTube',
  'variant': 'gray',
  'list': 'Search Results',
  'position': 2
});

ga('send', 'pageview');              // Send product impressions with initial pageview.

尽管规范显示了跟踪浏览量事件.为了发送真实的印象，我想在用户向下滚动时触发信标.为此，我通过延迟加载器"触发了该事件，该加载器使用事件 'ga(send,impression)' 逐渐加载目录上的图像，但它不起作用，如果我使用其他浏览量事件来执行此操作，我会破坏我在 GA 上的综合浏览量指标.

Although the specs show a track pageview event. In order to send REAL impressions I wanted to trigger the beacon once the user scrolled down. To do that I've triggered the event through a "lazy loader" which loads gradually the images on the catalog using the event 'ga(send, impression)' but it won't work and if I do that with additional pageviews events I would be corrupting my pageviews metric on GA.

有人知道如何解决这个问题吗?

Does anyone have ideas on how to solve that?

推荐答案

来自增强电子商务文档:

注意:电子商务数据只能与现有匹配一起发送，因为例如网页浏览或事件.如果您使用电子商务命令但不发送任何命中，或者命中在电子商务命令之前发送然后不会发送电子商务数据.

Note: Ecommerce data can only be sent with an existing hit, for example a pageview or event. If you use ecommerce commands but do not send any hits, or the hit is sent before the ecommerce command then the ecommerce data will not be sent.

改为使用非交互式事件发送:

ga('send', 'event', 'catalog', 'impression', {'nonInteraction': true});

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