通过洞察动作类型匹配Facebook运动目标 [英] Match facebook campaign objective with insights actions types

问题描述

Facebook广告系列的目标是

似乎没有这样的东西的见解（既不在api也不在sdk中），那么识别广告系列转化次数（在电源管理器中命名为结果）的正确方法是什么？

我们必须手动维护 P AGE_LIKES< - >像？如果是这样，什么是正确的映射？

解决方案

我想你在看错了文档。您应该查看广告分析对象参考：

这里列出了结果的字段，定义如下：

作为广告结果的动作数。你在这里看到的
的结果是基于你的目标。

例如，尝试这样：

  /< version> / act_< ACT_ID> / campaigns？fields = insights.fields（actions_results，results）
  

Facebook campaigns have an objective among those listed here (PAGE_LIKES, VIDEO_VIEWS, etc).

Facebook insights list users actions among those listed here (like, video_view, etc, but some are missing, unlike for example).

The problem is: objective and actions do not match. For example, there is a PAGE_LIKES objective and a like action.

In the facebook power manager there is a "Results" column which gives, for each campaign, the user actions count that match the campaign objective (992 like obtained in the picture below).

It seems that there is no such things in the insights (neither in the api nor in the sdk), so what is the proper way to identify a campaign conversion count (named "Results" in the power manager)?

Do we have to manually maintain PAGE_LIKES <-> like? And if it so, what is the correct mapping?

解决方案

I think you're looking at the wrong doc. You should take a look at the ad insights object reference:

This lists the field results which is defined as:

The number of actions as a result of your advert. The results you see here are based on your objective.

For example, try this:

/<version>/act_<ACT_ID>/campaigns?fields=insights.fields(actions_results,results)

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