在Google Analytics中准确报告使用PayPal付款的推荐人 [英] Accurately reporting referrer from payments made with PayPal in Google Analytics

问题描述

在我们的Google Analytics电子商务中，PayPal作为推荐人获得了功劳。我发现许多文章概述了在utmnooveride上使用以确保PayPal交易传递数据，以便原始引用者获得信用。

我们使用PayPal将我们的信用卡作为以及允许人们用他们的PayPal账户支付。当访客用信用卡付款时，他们永远不会离开我们的网站，所以当用户离开我们的网站用他们的PayPal账户付款时，我们只会看到这个不准确的地方。

更准确地说，我们使用PayPal快速结帐并使用NVP（名称值对）API。 https://developer.paypal.com/docs/classic/api/NVPAPIOverview/

我们已经实施了我们发现的建议和代码更改，但PayPal仍然获得了信誉。
我们甚至与PayPal和Google技术人员进行了交流，并没有从我们在网上找到的任何东西获得更多。

是否有其他人遇到这个问题，你有没有找到解决方案或有任何建议？
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解决方案

每个请求..我正在移动答案问题到实际答案。

根据关于如何提高数据报告准确性的各种文章，我只是碰巧在Google Analytics中设置了属性设置，并且遇到了引用排除列表。我主要用这个来取消我们域结构中其他网站的链接; subdoimain.foosite.com - > foosite.com，但决定调查添加PayPal并且遇到此支持doc from Google 。

在阅读完文章后，我想知道会发生什么。结果=无需担心 utm = nooverride = 1 使用情况，无需更多PAYPAL引荐和原始来源引荐。

我已经向Google支持专家证实，以下对电子商务报告没有负面影响，他们已将自己的案件提交给了他们的帮助团队以供将来使用。他还提到这种方法实际上是最近添加的，这就是为什么几乎没有关于它的文档。

这是怎么做的。

1. 确保您使用Universal Analytics


2. 管理员 - >属性设置 - >跟踪信息 - >引荐排除列表

添加引荐排除


3. 插入引荐网域 - 我的案例是paypal.com，但是您可能与其他人有此问题 - 关键在于确定可能会劫持电子商务交易的任何域。所以，如果你看到任何有电子商务信用，你不认为应该;添加它

这应该可以解决问题，但我建议您进一步采取措施。

1. 调整会话设置。管理 - >属性设置 - >跟踪信息 - >会话设置
   
   

   
   
   • 关于会话设置的一些注意事项 - 取决于您的网站以及用户参与的方式我最初会调整会话超时，以便会话超过30分钟。我设定我的2小时进行测试。然后，对于广告系列超时，我将其设置为1天（比我们的常规广告系列短得多）。
   
   
   • 这使我最初可以看到它确实从推介源中消除了PayPal，但我的交易在GA中与我的内部报告匹配。
   
   
   • 验证后，我将会话超时设置为45分钟 - 比我们的网站会话设置长15分钟，并将广告系列超时设置为7天。
   
   



2. 使用Google网址构建工具并为您的网址添加参数。
   

3. 这不仅是一种好的做法，它还可以节省大量的时间来分割您在GA中的推荐来源，如果您在内部报告或日志中收集采集来源，这是非常有用的，因为您可以将它们与GA，以确保您从GA获得准确的ecomm编号。

In our Google Analytics ecommerce PayPal is getting credit as the referrer. I've found many articles outlining use on the utmnooveride to ensure PayPal transactions pass the data so that the original referrer gets credit.

We use PayPal to process our credit cards as well as allow people to pay with their PayPal account. When a visitor pays with credit card they never leave our site, so we are only seeing this inaccuracy when a user leaves our site to pay with their PayPal account.

More accurately we are using PayPal express checkout and using NVP (name value pair) API. https://developer.paypal.com/docs/classic/api/NVPAPIOverview/

We've implemented the suggestions and code changes we have found but PayPal is still getting credit. We've even talked with PayPal and Google techs and aren't getting any thing more from them than what we are finding online.

Is anyone else encountering this issue, have you found a solution or have any suggestions? Your help is much appreciated.

-- Solution Update --

Moved to the answers.

解决方案

Per request.. I am moving the answer from a followup in the question to the actual answer.

Based on some various articles on how to improve accuracy of data reporting I just happened to be messing with property settings in Analytics and came across the Referral Exclusion List. I've mostly used this to just cancel out links from other sites in our domain structure; subdoimain.foosite.com -> foosite.com, but decided to investigate adding PayPal to this and came across this support doc from Google.

After reading that article I wondered what would happen. The result = NO MORE PAYPAL referrals and referrals from the original source without having to worry about utm=nooverride=1 usage.

I have verified with a Google support specialist that the below has no negative effects on ecommerce reporting and they have submitted my case to their help team for future use. He also mentioned that this methodology actually recently added which is why there is little documentation about it.

Here is how.

1. Make sure you are using Universal Analytics
2. Admin -> Property Settings -> Tracking Info -> Referral Exclusion List
3. • Add Referral Exclusion
4. Insert referral domain - my case was paypal.com but you may have this issue with others - key here is to identify any domain that might be hijacking ecommerce transactions. So if you are seeing anything that has ecommerce credit that you don't think should; add it

This should solve the problem but I would suggest taking things a few steps further.

1. Adjust your session settings. Admin -> Property Settings -> Tracking Info -> Session Settings

   • A few notes about session settings- depending on your site and how users engage I would initially adjust the session timeout so that session is longer than 30 mins. I set mine to 2 hours for testing. Then for campaign timeout I set it 1 day (much shorter time than our normal campaigns.
   • This allowed me to initially see that it was indeed eliminating PayPal from the referral source and but that my transactions in GA matched my internal reports.
   • After verification I set the session timeout to 45 mins - 15 mins longer than our site session settings and set the campaign timeout to 7 days.

2. Make use of Google URL builder and add parameters to your URLs.

   • This is not only good practice it saves you tons of time trying to segment out your referral sources in GA. It is especially helpful if you collect acquisition source in your internal reports or logs because you can compare those to GA to ensure you are getting accurate ecomm numbers from GA.

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