在Google跟踪代码管理器中设置动态宏 [英] Setting a Dynamic Macro in Google Tag Manager

问题描述

我有两种类型的Universal Analytics（UA）帐户：所有子网域上的汇总属性ID以及仅出现在该子网域上的子网域特定ID。总共有7个子域属性。

我想知道，不是为每个子域/属性设置2个标签（ecomm事务标签和常规UA标签）总共有16个 - 如果我可以设置这两个标签并使UA-ID为相应属性动态更改。

示例：使用id为UA-XXXXXXXX - {{UA ID}}，其中{{UA ID}}由我定义并根据当前子域的规则进行设置。某处 - 不要求开发者创建一个新的变量对 - 将一个属性关联到1，将属性两个关联到2等等，这样正确的跟踪器就会在右侧子域中被触发。

b
$ b

感谢！

解决方案

我通过以下解决方法完成了此操作：

• 我创建了一个自定义的html标记，当DOM准备就绪时加载（规则{{event}} == gtm.dom） $ b
• 在这个自定义标签中，我放了一些javascript来确定子域（或者其他动态属性）并设置一个变量 - 让我们称之为ua - 相应的 在同一个标​​记中，我将ua变量和自定义事件推送到数据层：
  
  

  dataLayer.push（{
  'ua'：ua，
  'event'：'INIT'
  }）;
  

• 我创建了一个宏UA ID，它从上面的push变量



• 我创建了一个规则on init（{{event}} == INIT


• 规则来触发所有的后续标签（因此只有在设置了UA变量后才能执行）

到目前为止（即，在过去的2个月里）这个工作得很好，所以它也可能适用于你。

I have two types Universal Analytics (UA) accounts: a rollup property ID that goes on all subdomains, and a subdomain-specific ID that only appears on that subdomain. There are a total of 7 subdomain properties.

I was wondering, instead of setting up 2 tags (ecomm transaction tag and the regular UA tag) for each subdomain/property - a total of 16 - if I could set up just those two tags and have the UA-ID dynamically changed for the corresponding property.

Example: set up the tag with the id as "UA-XXXXXXXX-{{UA ID}}" where "{{UA ID}}" is defined by me and set with a rule depending on what the current subdomain is. Somewhere - without asking the devs to create a new variable pair - have property one associated to "1", property two associated to "2" and so forth, so that the right tracker is fired on the right subdomain.

Thanks!

解决方案

I did this via the following workaround:

• I created a custom html tag that loads when the DOM is ready ( rule "{{event}} == gtm.dom)
• inside that custom tag I put some javascript to determine the subdomain (or whatever dynamic property) and set a variable - let's call it "ua" - accordingly

• inside the same tag I push the ua variable and a custom event to the datalayer :

  dataLayer.push({ 'ua':ua, 'event': 'INIT' });

• I created a macro "UA ID" that gets it's value from the push variable above

• I created a rule "on init" ( {{event}} == INIT
• I used that rule to fire all subsquent tags (so they would be executed only after the UA variable has been set)

So far (i.e. for the last 2 months) this is working rather well, so it might work for you, too.

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