ga:entranceBounceRate和ga:visitBounceRate之间的区别 [英] difference between ga:entranceBounceRate and ga:visitBounceRate
问题描述
ga:entranceBounceRate和ga:visitBounceRate有什么区别?
我从Google分析中找到了以下定义,例如:
$ b
ga:visitBounceRate
- 单页访问量(即
人从第一页离开您的网站的访问次数)所占的百分比。 - 单页访问的百分比(例如,访问者
从入口页面离开您的网站) - The percentage of single-page visits (i.e., visits in which the person left your site from the first page).
- The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
ga:entranceBounceRate
我看到的唯一区别是第一页和入口页面。两者不一样吗?它们是如何不同的?
差异在于费率如何计算:
ga:entranceBounceRate
计算:(ga:bounces / ga:入口)*单页面访问(即访问人员从入口页面离开您的网站) 100
ga:入口:您的网站入口按照会话中的第一次浏览量计算。 strong>
单页访问量的百分比(即访问者从第一页离开您的网站)。
计算:(ga:bounces / ga:visits)* 100
ga:访问次数:统计会话总数。
尽管它们可能几乎完全相同对于该网站而言,因为入口经常是平等访问,所以如果您以页面级别为基础运行它,则可以看到哪些网页创建了高比例的反弹,从而提高了整个网站的跳出率。
总之, apply ga:entranceBounceRate to a particular page 。
What is the difference between ga:entranceBounceRate and ga:visitBounceRate ? I found the following definition from Google analytics like
ga:visitBounceRate
ga:entranceBounceRate
The Only difference which i see is first page and entrance page. Is both not the same ? How it is different from each other ?
The difference is in how the rates are calculated:
ga:entranceBounceRate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
Calculation: (ga:bounces / ga:entrances) * 100
ga:entrances: The number of entrances to your website measured as the first pageview in a session.
ga:visitBounceRate
The percentage of single-page visits (i.e., visits in which the person left your site from the first page).
Calculation: (ga:bounces / ga:visits) * 100
ga:visits: Counts the total number of sessions.
While they may be nearly identical for the site because entrances often equal visits, if you run it on a page level basis, you could see which pages created a high percentage of bounces and are thus driving up the overall site bounce rate.
In short, apply ga:entranceBounceRate to a particular page.
Apply ga:visitBounceRate to the site.
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