如何在搜索结果中创建特殊链接？ [英] How to create special links in search results?

问题描述

您如何创建显示在搜索结果中的网站下的特殊链接？假设我在 Google 上搜索 Stack Overflow ，我得到一个接近此结果的结果：

我上面提到的链接在上图中以红色标出。你在你的网页上放置了什么，让它们在搜索结果中显示，或者它们是如何创建的？

谢谢，

Brett

解决方案

他们被称为Sitelinks。这就是Google自己说的： Google如何编译列表下面显示了一些搜索结果？

另请参阅Matt Cutts关于搜索结果解剖。

< Vanessa Fox提供了关于他们如何的最详细的信息工作和你可以做什么来影响他们。

主要从Vanessa Fox的博客文章中总结：

< Google主要基于易于抓取，相关的内部链接以及您网站主页上的简短标题自动生成它们。他们只会出现在第一个搜索结果上，只有当Google认为他们有用时。最多可以有8个附加链接。

正如Google支持页面所述，您可以在他们的网站管理员工具，并阻止那些你不喜欢的。您无法添加任何自己。

指出，现在最多只有4行的附加链接可以出现在更多搜索结果中。

How do you create the special links which show under sites in search results? Say I search for Stack Overflow at Google, I get a result close to this:

The links I am asking about are outlined in red in the image above. What do you put in your page to have them show in search results, or how are they created?

Thank you,

Brett

解决方案

They're called Sitelinks. This is what Google itself says about them: How does Google compile the list of links shown below some search results?

Also have a look at Matt Cutts' short presentation about the anatomy of a search result.

Vanessa Fox provides the most detail about how they work and what you can do to influence them.

Summarizing mainly from Vanessa Fox's blog post:

Google auto-generates them, based largely on easy-to-crawl, relevant, internal links with short titles on your site's homepage. They'll only appear on the first search result, and only when Google thinks they're useful. There can be up to 8 sitelinks.

As the Google support page also says, you can view them for your site in their Webmaster Tools and block those ones you don't like. You can't add any yourself.

A recent Webmaster Central blog post adds that a single row of up to 4 sitelinks can appear on more results than just the first one now.

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