Google如何使用HTML标记来增强搜索引擎？ [英] How does Google use HTML tags to enhance the search engine?
问题描述
我知道Google的搜索算法主要基于pagerank。但是，它也进行分析并使用文档 H1 ， H2 ，标题的结构和其他HTML标记来增强搜索结果。
这种技术的名称是使用文档结构来增强搜索结果？
是否有任何学术论文可以帮助我研究这个领域？
谷歌将HTML结构考虑在内的事实在搜索引擎优化的文章中有很好的报道，但我无法在学术论文中找到它。
我认为它叫做语义标记
[...]语义标记是足够描述性的标记，可以让我们和我们编程的机器识别它并做出决定。换句话说，标记意味着什么，当我们可以识别它并用它做有用的事情时。这样，语义标记不仅仅是描述性的。它变成了一个很好的机制，可以让人类和机器理解相同的信息。 http://www.digital-web.com/articles/writing_semantic_markup/ p>
更实用的文章在这里
http://robertnyman.com/2007/10/29/explaining-semantic-mark-up/
I know that Google’s search algorithm is mainly based on pagerank. However, it also does analysis and uses the structure of the document H1, H2, title and other HTML tags to enhance the search results.
What is the name of this technique "using the document structure to enhance the search results"?
And are there any academic papers to help me study this area?
The fact that Google is taking the HTML structure into account is well covered in SEO articles however I could not find it in the academic papers.
I think it's called "Semantic Markup"
[...] semantic markup is markup that is descriptive enough to allow us and the machines we program to recognize it and make decisions about it. In other words, markup means something when we can identify it and do useful things with it. In this way, semantic markup becomes more than merely descriptive. It becomes a brilliant mechanism that allows both humans and machines to "understand" the same information. http://www.digital-web.com/articles/writing_semantic_markup/
A more practical article here http://robertnyman.com/2007/10/29/explaining-semantic-mark-up/
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