测试Firebase渠道 [英] Testing Firebase Funnels

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本文介绍了测试Firebase渠道的处理方法,对大家解决问题具有一定的参考价值,需要的朋友们下面随着小编来一起学习吧!

问题描述

我想知道一个有关在Firebase中设置第一个渠道的简单问题.如果我们想知道哪些特定用户(在特定的一天)首先打开并删除了该应用,下面的简单渠道就足够了吗?注意:在过滤日期,我选择了昨天".

I wanted to know a simple question regarding setting up my first funnel in Firebase. If we wanted to know which unique users (on a specific day) first opened the app and removed it, would the below simple funnel be sufficient ? Note: On the filter date, I selected "Yesterday".

问题:

此选择是否可使我仅查看在同一天(在D0上)首次打开"(我的基础)和应用删除"的用户?还是这是一个更广泛的开放渠道:也就是说,过去在某处进行过first_open操作并且昨天进行过app_remove操作的用户?

Would this selection enable me then to view only those users that did "First Open" (my base) AND "App removal" on the same day (on D0) ? or is this an open funnel of a wider base: i.e. users that somewhere in the past did first_open and did a app_remove yesterday ?

我读到Firebase在默认情况下仅考虑开放的渠道,如果我们想使渠道更封闭",我们将不得不记录单独的自定义属性并进行过滤以形成封闭的渠道(来源:

I read that Firebase is only considering open funnels by default, and if we want to make funnels more "closed", we would have to log separate custom properties and filter to form closed funnels (Source: How do you create a closed funnel?). So, there is a bit confusion of how open this funnel really is.

谢谢!

推荐答案

您已经提到,Firebase Analytics漏斗是打开的;意味着第一步的完成并不是严格地第二步的前提.在这种情况下,您的事件顺序是严格的顺序(即,您必须先登录first_open才能登录app_remove),但是,每个步骤的查询都独立于昨天".换句话说,漏斗实际上是您所怀疑的:步骤1显示昨天登录了first_open的用户,而步骤2显示昨天登录了app_remove的用户(与首次打开应用程序的时间无关).

As you mentioned, Firebase Analytics funnels are open; meaning that completion of the first step is not strictly a prerequisite of the second step. In this case, your sequence of events is a strict sequence (i.e. you can't log an app_remove without first having logged a first_open), but still, the query for each step is independent for "Yesterday". In other words, the funnel is effectively as you suspect : step 1 shows users who have logged first_open yesterday and step 2 shows users who have logged app_remove yesterday (regardless of when they first opened the app).

您的选择是:

  1. 使用过去7天"日期范围(而不是昨天),并通过内置的新用户"用户属性过滤渠道.

  1. Use the "Last 7 days" date range instead of Yesterday and filter the funnel by the built-in "New users" user property.

创建一个登录app_remove的用户的受众群体,该用户的首次开放时间"用户属性= [某个将来的日子],然后在这一天过去之后,将该受众群体用作渠道中的过滤器.

Create an audience of users who log app_remove whose First Open Time user property = [some future day] and then after that day passes, use this audience as a filter on your funnel.

改为在BigQuery中执行此分析.

Perform this analysis in BigQuery instead.

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