最佳做法:代表用户发送电子邮件 [英] Best practices: Sending email on behalf of users

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问题描述

我所在的公司为医疗行业提供测试服务。作为我们服务的一部分,我们需要向客户的员工发送电子邮件。通常情况下,这些是临时,兼职或合约员工,私人电子邮件地址(例如Hotmail,GMail,Yahoo!等)。



我们一直从内部地址发送,但这意味着当员工没有注意或不知道向我们的客户发送查询时,回覆给我们。我想改变这个,所以要求发送电子邮件的人是被回复的人。



我们已经使用了回复:在过去,似乎造成额外的邮件被垃圾邮件过滤器所困扰。



我一直在阅读有关发件人和代表:头文件,并且想知道目前的最佳做法是在我们的情况下发送电子邮件需要发送电子邮件,以便回复到我们无法控制的域名。

解决方案

代表头是最好的方法,但你也将被垃圾邮件过滤器困住。最好减轻或减少最终在垃圾邮件过滤器中的可能性是实现所有行业标准,以验证您的域和邮件服务器。如本文所示:



http://www.codinghorror.com/blog/2010/04/so-youd-like-to-send-some-email-through- code.html



然而,这是非常困难的,因为您需要遵守SPAM标准,并遵守CAN-SPAM法律和所有内容其他。最好的办法是使用像这样的基于云的SMTP服务器:



https://www.postmarkapp.com



使用在发送电子邮件领域的领域专家的公司,并已经通过所有的腿都可以获得最高的可交付率。并将遵守您的标准,并监控黑名单的问题。


The company I work for provides testing services for the healthcare industry. As part of our services, we need to send email to our clients' employees. Typically, these are temp, part-time, or contract employees, and so have private email addresses (eg Hotmail, GMail, Yahoo!, etc).

Up to now, we've been sending from an internal address, but this means that replies come back to us when employees aren't paying attention or don't know to send queries to our clients. I'd like to change this, so that the person who requests that the email is sent is the person that is replied to.

We've used reply-to: in the past, but it seemed to cause additional mail to be trapped by spam filters.

I've been reading about sender: and on-behalf-of: headers, and was wondering what the current best-practice was for sending email in a scenario where we need to send email such that the reply goes to a domain we don't control.

解决方案

The on-behalf-of header is the best way to do that, but you are also going to get trapped by spam filters. The best to mitigate or lessen the likelihood that you will end up in the spam filter is to implement all the industry standards around verifying your domain and mail server. As indicated in this article:

http://www.codinghorror.com/blog/2010/04/so-youd-like-to-send-some-email-through-code.html

However that is very tough to do, because you need to stay on top of SPAM standards, and abide by CAN-SPAM laws and everything else. The better bet is to use a on-demand cloud based SMTP server like this one:

https://www.postmarkapp.com

Use a company that is a domain expert in the area of sending email and has gone through all the leg work to get the highest deliverability rate. And will stay on top of the standards for you, and monitor black lists for problems.

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