如何在网站上实施交叉销售？ [英] How to implement cross selling on a website?

问题描述

我有一个定制的网站。我还没有使用Zencart等任何购物车。这是完全自定义的。

我必须在网站上实现以下功能。

1. 浏览此内容的人也查看过


2. 购买此物的人也购买了：
   
3. 最近浏览过的产品：


4. 交叉销售电子邮件等

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我查看了Piwik，Google Analytics，clicky等Google Analytics软件。
我知道我们可以将这些数据作为事件存储在Piwik或GA中。





主要问题是如何获取这些数据，并能够根据它在网站上进行制定并显示产品？
<对于第2项购买此产品的人也购买了，Google发布了

/ devguides / platform / related-productsrel =nofollow>相关产品的功能，理论上至少应该容易实现。

该功能需要在视图设置中启用，并且您需要几天的电子商务数据。然后你执行例如文档中的示例查询：

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dimensions = ga：queryProductName，ga：relatedProductName，ga：queryProductId，ga：relatedProductId
metrics = ga：correlationScore，ga：queryProductQuantity，ga：relatedProductQuantity sort = -ga：queryProductQuantity

假设更高的相关性分数度量指示哪个产品有更强的关系。

到目前为止，我遇到的问题是这是一个黑匣子 - 我不知道Google如何计算关联分数，目前为止的结果有点武断（可能是我的数据集还不够大）。您可以查询关联模型，但会返回默认（并非真正有用）。

但是，如果您准备好信心并相信Google这一切都将是有道理的，那么你可以使用相关的产品功能在您的网站实施交叉销售。

通过API查询数据，不要忘记缓存结果，否则最终会超出GA配额。之后，只需将产品页面上的产品ID与相关产品ID进行匹配，然后在缓存结果中获得最高的关联分数即可。

I have a website which is custom made. I haven't used any carts like Zencart etc. Again it is completely built custom.

I have to implemnt the following on the site.

1. People who viewed this also viewed
2. People who bought this also bought:
3. Popular Today: top 5 products
4. Recently viewed products by a customer:
5. Cross selling emails etc.

I have looked into Analytics softwares like Piwik, Google Analytics, clicky. I know we can store this data as events in Piwik or GA.

The main question is how do I get this data and be able to formulate it and display products according to it on the site?

解决方案

As for item 2) "People who bought this also bought", Google has released a related product feature that, in theory at least, should it make easy to implement this.

The feature needs to be enabled in the view settings and you need some days of e-commerce data. Then you execute e.g. the example query from the docs:

dimensions=ga:queryProductName,ga:relatedProductName,ga:queryProductId,ga:relatedProductId metrics=ga:correlationScore,ga:queryProductQuantity,ga:relatedProductQuantity sort=-ga:queryProductQuantity

Presumably a higher correlation score metric indicates which products have a stronger relationship.

The problem I have so far is that this is a blackbox - I do not know how Google computes the correlation score and so far the results look somewhat arbitrary (it might be that my dataset is not yet large enough). You can query the correlation model, but that will return "default" (not really helpful).

However if you are prepared to take a leap of faith and trust Google that this all will make sense then you can use the related product feature to implement cross selling in your website.

Query the data via the API and don't forget to cache the results, else you will eventually exceed your GA quota. After that it's just a matter of matching product ids on your product pages to the related product id with the highest correlation scores in the cached results.

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