有没有办法通过关键字和匹配类型获得目标报告？ [英] Is there a way to get a Goal report by keyword and match type?

问题描述

我们正尝试向客户报告关键字，转化按目标细分。 通常，这不是问题，因为我们可以请求：

We're trying to report to our clients on keywords, with conversions segmented by goals.  Normally, that's not a problem because we can request:

KeywordPerformanceReport

- 关键字ID

- 关键字

- 转化次数
- ......根据需要提供其他细分广告系列，广告组，设备

- ...根据需要提供的其他指标

目标和渠道报告

- 目标

- 关键字ID

- 转化次数
- ...根据需要的其他细分，例如广告系列，广告组，设备

KeywordPerformanceReport
- Keyword ID
- Keyword
- Conversions
- ... other segments as needed e.g. Campaign, Ad Group, Device
- ... other metrics as needed
GoalsAndFunnelsReport
- Goal
- Keyword ID
- Conversions
- ... other segments as needed e.g. Campaign, Ad Group, Device

但是，我们还希望按匹配类型（已投放或出价）细分关键字报告。

However, we also want to segment the keyword report by Match Type (delivered or bid).

似乎没有办法划分目标&渠道以这种方式报告，因此我们最终无法在关键字报告中的（可能的）多种匹配类型之间拆分特定目标的转化。

There doesn't seem to be a way to segment the Goals & Funnels report that way, so we end up with no way to split the conversions for a particular goal among the (potentially) multiple match types from the keyword report.

奇怪的是，UI似乎允许在关键字报告中使用匹配类型列并按"转化>目标名称"进行细分。

Curiously, the UI seems to permit this in a keyword report with a match type column and segmented by "Conversions>Goal Name".

我错过了什么，或者API中是否没有此分段（甚至是v12）？ 如果不是，你是否知道是否/何时可以添加。

Am I missing something, or is this segmentation not available in the API (even v12)?  If it's not, do you have any idea if/when it might be added.

谢谢！

Adrian

推荐答案

虽然目标报告没有出价匹配类型，但您可以通过
获取并映射此类详细信息
批量或
广告系列管理关键字。 

Although the goals report does not have bid match type, you could get and map such details via either the Bulk or Campaign Management keywords. 

交付的匹配类型不适用于目标。我的理解是，这不能通过用户界面或API获得。  

The delivered match type is not available for goals. My understanding is this is not available via UI or API.  

祝你好运，

Eric

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