广告和关键字目标网址 [英] Ad and Keyword Destination URL
问题描述
通过adCenter API，我可以生成"广告效果"报告 和"KeywordPerformance"报告。
在这两者中，目标Url字段都存在。但是我不确定在"KeywordPerformance"中是什么。报告此字段代表关键字目标网址，因为我没有关键字上的目标网址（在用户界面中），并且仍然在"KeywordPerformance"中获得此字段的结果。
报告。
任何人都可以说清楚吗？
谢谢。
您好ShayB，
关键字效果报告上下文中的"目标网址"列将检索广告和关键字组合的目标网址，因为它已呈现给执行搜索的用户 它会显示广告的目标网址，该广告的目标网址是用户向用户显示的，用于显示广告的关键字。
如果广告客户使用参数替换，则会返回替换参数的目标网址，但不要求在关键字效果报告中请求此列。
有关此报告的更多信息，请访问MSDN链接：
http://msdn.microsoft.com/en-US/library/bb672087.aspx 或Microsoft广告社区网站：
http：//community.microsoftadvertising .com / blogs / advertiser / archive / 2008/07/17 /帮助改进你的adCenter-campaign-performance-with-adCenter-reports.aspx
希望这有帮助！ ： - ）
Through the adCenter API am able to generate an "Ad Performance" report and "KeywordPerformance" report.
In both of them the destination Url field exists .however im not sure that in "KeywordPerformance" report this field represent keyword destination Url since i dont have destination Urls on keyword ( in UI ) and still getting results on this fields in "KeywordPerformance" report.
Can anyone please make it more clear ?
Thank you.
Hi ShayB,
The 'Destination URL' column in context of the keyword performance report will retrieve the destination URL for an ad and keyword combination as it was presented to the user performing the search. It will show you the destination URL of the ad that was used shown to the user for the keyword that was used to display the ad.
If an advertiser is using parameter substitution, it would return the destination URL with the parameters substituted although it is not a requirement to request this column in the keyword performance report.
For more information on this report please visit the MSDN link: http://msdn.microsoft.com/en-US/library/bb672087.aspx or the Microsoft Advertising Community site: http://community.microsoftadvertising.com/blogs/advertiser/archive/2008/07/17/Help-improve-your-adCenter-campaign-performance-with-adCenter-reports.aspx
Hope this helps! :-)
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