如何计算AdMob收入？ [英] How AdMob earnings are calculated?

问题描述

对于AdMob收入的计算方式，我有些困惑。我想使用以下屏幕截图作为示例：

我有一些问题：

• 每次点击费用是如何计算的？因为在此示例中为1.52欧元，但有时却约为0.05-0.10欧元。


• 此外，如果我按照此处的指示进行操作，我应该为每次点击赚取1,52欧元，每千次展示〜0.68€？ （大约是1.50-1.60€）

感谢您的帮助。

解决方案

所以您的问题是

我对AdMob收入的计算方式有些困惑

让我回答这个问题。

简短回答

Admob收入直接取决于点击次数，点击次数越多，收入就越高。这也取决于它给人的印象，如果广告多次展示并且您只获得一次点击，您得到的钱就会更少。如果广告显示几次，而您获得一点击，您将获得更多收益。

，即

如果印象数或展示率很大，但点击次数很低，那么您的访问量就会很低

和

如果您的展示次数或展示率与点击次数相同（或较好），则

长回答

预期收入 em>

您到目前为止的收入已累积。此金额是估计值，当您在每个月底验证您的收入的准确性时，可能会发生变化。

总展示次数

向所有用户展示的广告总数您的广告单元和应用通过中介。包括期间比较。

匹配率

百分比已成功发送到中介链中的广告网络的请求数量。通过将匹配的请求除以成功的广告网络请求得出：

匹配的请求/成功的广告网络请求

• eCPM（RPM）*

eCPM和RPM相同

每千次展示的有效成本。

每千次广告展示获得的收入估算。有效每千次展示费用的计算方式是（总收入/展示次数）x 1000。

公式：eCPM =（估算收入/展示次数）* 1000

点击次数

用户点击应用中显示的广告的总次数。

来源：-

中型博客

I am a bit confused about how AdMob revenues are calculated. I'd like to use the following screenshot as an example:

I had some questions :

• How the cost per click is calculated? Because in this example it's 1.52€, but some days it's something like 0.05-0.10€.
• Also, if I follow what's indicated here, should I earn 1,52€ for the click, and ~0.68€ for every 1000 impression? (so something around 1.50-1.60€)

Thank your for your help.

解决方案

So your question is

I am a bit confused about how AdMob revenues are calculated

let me answer this.

Short answer

Admob earning are directly depend on click , the more the click will the more will be revenue . It also depends on the impression that it makes, if the ads are show many times and u get only one clicks you get less money. If the ads are displayed few times and you get one clicks you get more money.

,ie,

If your Impressions or show rate is large but Clicks is low then you will get low revenue.

and

If your Impressions or show rate is same (or good) as Clicks then you will get high revenue.

Long answer

Estimated earnings

Your earnings accrued so far. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

Total impressions

The total number of ads shown to users across all of your ad units and apps through mediation. Includes a period-over-period comparison.

Match rate

The percentage of requests that were successfully sent to an ad network in the mediation chain. It's calculated by dividing matched requests by successful ad network requests:

Matched requests / Successful ad network requests

• eCPM (RPM)*

eCPM and RPM are same

Effective cost per thousand impressions.

An estimate of the revenue that you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings / Impressions) x 1000.

Formula: eCPM = ( Estimated earnings / # of impressions ) * 1000

Clicks

The total number of times users click ads shown in your app.

sources:-

medium blog

这篇关于如何计算AdMob收入？的文章就介绍到这了，希望我们推荐的答案对大家有所帮助，也希望大家多多支持IT屋！