多语言网站的SEO:特定语言的结果而不更改URL? [英] SEO for multilingual sites: language-specific results without changing URL?

问题描述

我的网站有2种语言:英语和瑞典语.

I have a site that has 2 languages: English and Swedish.

我想要的是，如果有人在瑞典搜索该网站，它应该显示瑞典搜索结果.也就是说，我希望瑞典的Google(google.se)抓取该网站的瑞典语版本.对于其他任何地方，我都希望对英语版本进行爬网.

What I want is, if someone Googles the site in Sweden, it should show the Swedish results. That is, I want Google in Sweden (google.se) to crawl the Swedish version of the site. For any other place, I would want the English version to be crawled.

我阅读以下内容:
http://googlewebmastercentral.blogspot.se/2010/03/working -with-multilingual-websites.html

I read the following:
http://googlewebmastercentral.blogspot.se/2010/03/working-with-multilingual-websites.html

它说我应该有2个单独的网站页面.有没有一种方法可以使我不需要更改url中的任何内容?

It says I should have 2 separate pages for the website. Is there a way such that I don't need to change anything in the url?

我的意思是简单地说，如果google.se上的任何人搜索example.com，它就应该在其他任何地方显示英语的瑞典语结果.

I mean simply, if anyone on google.se searches for example.com, it should show the Swedish result, anywhere else, English.

推荐答案

此处是

Here's Google's official documentation on multi-lingual sites. Which has substantially the same information as the blogspot entry you link to. They write:

将每种语言的内容保留在单独的URL上.

Keep the content for each language on separate URLs.

然后提供有关他们认为最佳UX实践的建议.

and then give advice about what they consider best UX practices.

鉴于此，如果您想获得最佳的Google体验，则应遵循他们的指南，并使用特定于语言的网址. Google搜索当然是对语言敏感的，当人们搜索该网站时，它应该返回相应版本的网站.

Given that, if you want an optimal Google experience, you should follow their guidelines and have language-specific urls. Google searches are certainly language-sensitive, and should return the appropriate version of the site when people search for it.

如果您设置一个URL，那么打算如何设置语言?基于语言标头? Javascript检测?饼干?这些对于SEO都可能存在问题，并且由于Google认为它们不是很好的方法，因此它们不提供有关如何使用SEO优化SEO的建议.

If you're set on having a single URL, how are you intending to set the language? Based on language headers? Javascript detection? Cookies? Those are all potentially problematic for SEO, and since Google doesn't think they're good methods, they don't offer advice on how to optimize SEO using them.

您最好的选择可能是接受Google的建议，并使用多个URL.

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